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Gyro Selects BrightEdge Platform for SEO and Social Performance Measurement

Leading B2B Agency Chooses BrightEdge S3 Platform to Give Global Clientele Competitive Edge (October 18, 2011)

SAN MATEO, CA -- (Marketwire) -- 10/18/11 -- BrightEdge, the leading site, search and social management platform for global enterprises, today announced that the largest global B2B-focused agency, gyro, has selected the BrightEdge S3 management platform to boost organic and social SEO for its international client base.

"Our ability to maximize the opportunity across emerging digital channels is predicated on our people and process. Central to that process is industry-leading technologies, and to that end, we've partnered with BrightEdge, the SEO technology leader," said Mike Hensley, Global Executive Vice President-Global Hub for gyro.

Gyro's unwavering focus on incorporating social marketing into its agency offerings has spurred gyro to take advantage of social tracking and recommendation features unique to BrightEdge's platform, including the ability to offer a BrightEdge Facebook score for clients' domains. Additionally, gyro counts on BrightEdge's share of voice reporting tool to highlight the competitive advantage the agency brings to its clients. Gyro is known around the world as the leading B2B agency and has been recognized with 14 B2B Agency of the Year awards.

"We aim to deliver to our clients the most effective SEO results by ensuring that campaign execution is measured against success metrics that make sense for their business, encompassing both social and search performance," said Ryan DeShazer, Vice President, Global Practice Leader - Search, gyro.

"We're excited to work with gyro as they leverage BrightEdge technology for its broad base of global customers," said Jim Yu, CEO of BrightEdge. "This is a great partnership with a search and social pioneer and we look forward to enriching the BrightEdge S3 platform to keep pace with our clients' industry innovations."

BrightEdge S3, with its scalability and ease of customization, provides enterprises and agencies with a complete suite that empowers cross-departmental collaboration to drive revenue from websites, search engines and social networks as well as measure SEO performance.

About gyro
gyro creates ideas that ignite business decisions in a numb world. Headquartered in London, gyro is an Advertising Age Top 50 global agency deploying a digitally savvy, 600-employee team of creative professionals in 17 offices in nine countries throughout the world.

About BrightEdge

BrightEdge is the leading site, search and social management solution for global enterprises, helping more than 1,100 of the world's largest brands stay ahead in the rapidly evolving Internet landscape. BrightEdge S3 drives more than $3 billion in organic search across industries, harnessing the power of analytics to drive revenue from web sites, search engines and social networks across the globe in a measurable, predictable way. BrightEdge is based in San Mateo, CA and is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures.

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Media Contact:
Jenny Ng
SutherlandGold Group
[email protected]

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