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Guy Kawasaki reveals the secret to his success in an exclusive interview for Elevate magazine

  (August 15, 2011)

London (PRWEB UK) 15 August 2011

As a prelude to the latest Elevate, the hugely successful magazine for Grant Thorntons entrepreneurial clients published by Seven, Apple evangelist Guy Kawasaki reveals the secret of his success in an exclusive interview, My Big Decision, on Grant Thorntons website.

In Issue 6, out this November, Kawasaki reveals the pivotal moment that made him leave a promising future in law to dabble with computers. He describes how he fell in love with the Macintosh back in 1983 and says that team sports can reveal the true nature of a person.

Kawasaki was one of the chief Apple employees responsible for marketing the Macintosh in 1984, and is referred to as one of the prime Apple evangelists. After leaving Apple in 1987, Kawasaki became founder/CEO of ACIUS. He also started the company, Fog City Software. An advocate of hard work, Kawasaki is the co-founder of, an online magazine rack of popular topics on the web. He was a founding partner at Garage Technology Ventures, a venture capital firm which specialises in high-technology start-up firms located in Silicon Valley, California, as well as co-founder of Nononina, the company that created the Truemors and Alltop websites.

Kawasaki is the author of 10 books, including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy and Selling the Dream. His blog, How to Change the World, was ranked in the top 2,000 most-popular globally in September 2009.
Elevate, the bi-annual B2B Grant Thornton publication that targets existing and potential entrepreneur clients, is written by leading business journalists and features columns from Grant Thornton specialists.

Despite being only several issues old, Elevate has been hugely popular with Grant Thornton clients. Strong reader analysis and anecdotal feedback have seen Seven expand its work with Elevate to include a weekly Elevate blog, copywriting for the brands sector-specific reports, a series of acclaimed vodcasts and an ever-expanding list of one-off projects, such as a wash-up of the Financial Times property conference in late 2010.

In fact, the total number of copies left over from issue #1 of Elevate was only 15, such was its popularity.

Elevate magazines success has also resulted in a number of nominations for awards, including: 2010 APA shortlisted for Best Business to Business magazine; 2010 BSME shortlisted for Business Editor of the Year; 2009 APA shortlisted for Best Digital Solution: My Big Decision; 2009 APA shortlisted for Launch of the Year.

The exclusive interview can be viewed here:

Contact at Seven:
Shareena Ali
3-7 Herbal Hill
Tel: 020 7775 5549
Email: shareena.ali(at)seven(dot)co(dot)uk

About Seven

  •     Seven is an award-winning, multi-channel strategic content agency.
  •     Experts in creating intelligent, relevant and effective content across multiple channels, including magazines, websites, social media, interactive ezines, video, iPhone and iPad apps.


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