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Guy Kawasaki and Robert Scoble to Keynote at ad:tech San Francisco 2012Former Chief Evangelist at Apple to Interview Scoble on Advertising in the Social Sphere -- Deciphering Ways to Create Connections, Engagement and Presence (February 13, 2012)
SAN FRANCISCO, CA -- (Marketwire) -- 02/13/12 -- ad:tech San Francisco, the largest digital marketing show in the world, announced today that Guy Kawasaki, former chief evangelist of Apple and co-founder of information aggregator Alltop.com, and Robert Scoble, startup liaison at Rackspace, will present one of the ad:tech San Francisco keynote presentations on April 3, 2012. Kawasaki will be interviewing Scoble for the presentation, entitled: Advertising in the Social Sphere -- Deciphering Ways to Create Connections, Engagement and Presence. ad:tech's series of conferences attract tens of thousands of marketing professionals looking to learn what's new and hot in the digital marketing space. ad:tech San Francisco spans two days with more than 35 targeted breakout sessions in social, search, mobile, email, video, shopper marketing and more.
According to comScore, 1.2 billion users worldwide -- or 82% of the world's Internet population over the age of 15 -- now log on to social networks, making it the most popular online activity. Facebook alone accounts for 1 in every 7 minutes spent online around the world and 3 of every 4 social networking minutes. So how are brands effectively reaching this audience and extending their presence? Join Guy Kawasaki and Robert Scoble as they lead us through a discussion of the biggest social breakthroughs affecting today's advertisers from an enterprise perspective. Discover how Facebook's Open Graph is gaining ground and helping brands, content providers and app developers share a person's interests, activities and more with their Facebook audience. Hear how Google+ is poised to help companies create powerful brand pages that support circles of connections while offering more flexibility than their current counterparts or offerings. Finally, learn why mobile is the hottest topic today, the future of social and how the explosion in tablet device use will play a key role in 2012 and beyond.
WHO: Guy Kawasaki, former chief evangelist of Apple and co-founder of information aggregator Alltop.com and Robert Scoble, startup liaison at Rackspace, American blogger, technical evangelist and author
WHAT: Presentation at the ad:tech San Francisco conference on "Advertising in the Social Sphere -- Deciphering Ways to Create Connections, Engagement and Presence"
WHEN: Tuesday, April 3, 2012 from 2:00 - 2:45pm US/PDT
WHERE: Moscone West, Keynote Room, Level 3, San Francisco
To register for ad:tech SF 2012, please follow this link: http://bit.ly/y83ivJ
Follow @adtech on Twitter and hashtag #adtech to see what people are saying about the show.
For more than 10 years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 9 shows in 7 countries, ad:tech's globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere. It's where marketers gather together to do business in a vibrant and exciting marketplace.
For more information, please visit www.ad-tech.com/sf
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