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GuestLogix Deal With Southwest Airlines Includes AirTran

New USA Operations With Local Service Advantage Benefits GuestLogix' Airline Customers (December 13, 2011)

TORONTO, ONTARIO and DALLAS, TEXAS -- (Marketwire) -- 12/13/11 -- GuestLogix Inc. (TSX:GXI), the leading global provider of onboard retail and payment technology to airlines and the passenger travel industry, today announced that Southwest Airlines (NYSE:LUV) has signed a multi-year renewal agreement for the continued use of GuestLogix' Buy-on-Board technology platform across its entire fleet. Southwest will use GuestLogix' onboard retail technology on more than 3,000 daily flights across the United States.

"This agreement highlights GuestLogix' continued market leadership and innovation and the important role the Company's powerful retail technology solution plays in our customers' onboard sales programs," said Patrick O'Neill, SVP and General Manager, GuestLogix USA. "We look forward to continuing to help support Southwest's in-flight retailing initiatives as it expands its fleet with acquisitions such as AirTran Airways."

"Going forward, GuestLogix is the right partner for us as we work to further strengthen the overall onboard experience for our Customers," said Craig Hicks, Southwest Director of Technology. "With GuestLogix' onboard retail technology platform and improved inventory management capabilities, we are able to offer our passengers the convenience of a cashless cabin experience."

Over the past year, GuestLogix has focused on strengthening its worldwide operations by offering increased local service and support. The establishment of the Company's U.S. headquarters in Dallas, Texas provides for a more robust deployment of its technology solutions, improved customer service and timelier turnaround for device logistics.

"GuestLogix' new service and delivery infrastructure is specifically tailored to meet the needs of our North American customers," said Ilia Kostov, VP, Business Development and Strategy, GuestLogix USA. "We are committed to providing the best customer service experience possible for our North American customers and the new U.S.-based operation will help to achieve this goal."

About Southwest Airlines

Southwest Airlines, which this year celebrated its 40th Anniversary, continues to differentiate itself from other low-fare carriers-offering a reliable product with exemplary Customer Service. Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded and has acquired AirTran Airways, now a wholly owned subsidiary of Southwest Airlines Co. With the addition of Atlanta (which opens on Feb. 12, 2012), Southwest will serve 73 cities in 38 states and remains one of the most honored airlines in the world known for its commitment to the triple bottom line of Performance, People, and Planet. To read more about how Southwest is doing its part to be a good citizen, visit to read the Southwest Airlines One Report(TM). Based in Dallas, Southwest currently operates more than 3,400 flights a day and has more than 37,000 employees.

About GuestLogix

GuestLogix Inc. is the leading global provider of onboard store technology and merchandising solutions, which help airlines and other travel operators create, manage, and control onboard retail environments tailored to their needs and their passengers. Serving approximately 90% of the North American airline passenger traffic and 40% of the global airline passenger traffic, GuestLogix has become a trusted onboard transaction processing partner to airlines around the world. The Company's global headquarters and centre for product innovation is located in Toronto, Canada with regional head offices around the globe including GuestLogix USA, serving the Americas, located in Dallas, Texas, GuestLogix Europe, located in London, UK, serving Europe, Middle East and Africa, and a sales and support office located in Singapore, serving Asia Pacific. Logistics centres are situated in Toronto, Dallas, London and Seoul with a software development centre located in India. GuestLogix is publicly traded on The Toronto Stock Exchange (TSX:GXI). GuestLogix is pleased to be recognized as one of Deloitte's North America Technology Fast 500 and Canada Technology Fast 50 companies. More information is available at

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on October 14, 2011 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

Media Relations:
GuestLogix Inc.
Ruth Morayniss

Investor Relations:
TMX Equicom
Kristen Dickson
416-815-0700 ext. 273

Southwest Airlines
Whitney Eichinger

Copyright @ Marketwire

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