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Guava on Safari for Bausch and Lomb
New York visual effects boutique Guava recently completed work on Safari for Bausch & Lomb through Gotham Inc, New York. Teaming up with its two sister companies, Nice Shoes and Freestylce Collective, Guava finished the :30 spot in HD for television and possible cinema release. The spot opens with a beautiful sunrise and giraffe, zebra and elephant walking majestically across an African plain. As a cut is made to a lion, viewers find that they have been watching the scene through a crystal clear contact lens. The spot ends with the lion leaping onto the hood of a parked Landcruiser, whose startled occupants find themselves with a perfect view of the animal. The camera pulls out and the scene transforms into night, but the lion is still happily perched on the vehicle and the occupants inside are stuck in their front row seats. A tag line appears that reads, ?See your world in High Definition.
The post production for the spot involved collaboration between the three branches of Nice Shoes, New York. The color correct was completed by Lenny Mastrandrea at Nice Shoes, the effects work was done by Guava and the end graphic sequence was designed in part by Freestyle Collective.
?We knew going into the project that it was going to be a really beautiful spot, said Alex Catchpoole, Guavas visual effects supervisor on Safari. ?The challenge was to get this huge amount of work done in a very short period of time, and to deliver it all in HD.
Guavas work on Safari included rotoscoping each animal and digitally combining them into one shot, several blue screen shots of the hero lion and adding 20 ?digital feet to the height of a crane shot. An important element of the spot is the Bausch & Lomb contact lens, through which part of the commercial is seen. The lens is also used as a transitional device between shots.
Built as a 3D element, the lens included true optics including refraction, highlight detail and reflections for more realism, while staying true to the clients brief that the lens be crystal clear. ?I guess we got it right, noted Catchpoole, ?because by the end the client was asking for the lens on more shots?they loved the way it looked.
Wendy Brovetto, the agency producer on Safari from Gotham Inc, was enthusiastic about the experience of working with Guava. ?We came with a schedule that most companies probably would have said ?no to but Guava welcomed the challenge and did everything they needed to in order to make that deadline, and we appreciate it. Alex and Guava have proven that they are a great special effects option for all agencies in New York.
More information on Guava may be found at http://www.guavanyc.com.
More information on Nice Shoes may be found at http://www.niceshoes.com.
Client: Bausch & Lomb
Agency: Gotham Inc., New York. Maureen Phillips, producer; Wendy Brovetto, post producer; Mathieu Shrontz, post producer; Carl Ceo, group creative director/art director; Monte Mathews, group creative director/copywriter; Sean Weber, art director; Kimberly Broatch, account director; Aarti Thiagarajan, account supervisor; Jena Stadtlander, account executive
Production: Tate USA. Alain Gourrier, director.
Editorial: Red Car, New York. Jonathan Edwards, editor; Jennifer Lederman, executive producer.
Visual FX: Guava, New York. Alex Catchpoole, visual effects supervisor/artist; Amber Wilson, visual effects artist; Aron Baxter, visual effects artist; Charles Self, visual effects producer; Gavin Guerra, 3D artist; Mark Wilhelm, visual effects artist; Jason Farber, rotoscope; David Piombino, rotoscope.
Music: Mambo Music. Paul Weinberg, composer/musician.
Related Keywords:Guava , Nice Shoes , Freestyle Collective,