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Guangming Online Selects Red Loop Media as Mobile Advertising Service Provider(January 18, 2012)
BEIJING and REDMOND, WA -- (Marketwire) -- 01/18/12 -- Red Loop Media, a leading provider of mobile cloud marketing services, today announced that it has been selected by Guangming Online to provide mobile advertising services for their Bright Cloud mobile Internet publishing business. Guangming Online, one of China's most prestigious publishing groups, is a recognized innovator in the integration of mobile and traditional media. Under the agreement, Guangming Online will use Red Loop Media's MMBridge(SM) services to provide premium brands and advertisers with optimal ad targeting and delivery to ensure their subscribers enjoy a positive and engaging mobile experience.
China's phenomenal growth in smartphone and tablet adoption has opened new revenue opportunities for mobile publishers and application developers. Globally, advertisers are shifting significant amounts of their advertising budgets into mobile campaigns. China is at the forefront of this wave as analysts forecast the country's mobile ad spend to exceed $700 million in 2012 and reach more than $1.3 billion by 2015.
"Through the combination of our ongoing commitment to lead the mobile Internet publishing market in China, along with our new partnership with Red Loop Media, we look forward to providing industry-leading content and value to our subscribers and advertising partners. Red Loop Media's mobile advertising portfolio will help us provide our advertisers with a premium advertising experience by allowing both the precise targeting of ads to our customers, as well as the tools to analyze the effectiveness of their campaigns," said Xiangao Lu, Under Secretary General of Guangming Daily and President of Guangming Online. "Our mobile subscribers will benefit from ads that are both appealing and engaging, leading to a better overall end-user experience."
"Red Loop Media is delighted to support Guangming Online's mobile advertising efforts," said Teashah Yang, CEO of Red Loop Media. "As a leader in the mobile marketing industry we understand the importance of delivering a best-in-class experience to mobile consumers, while at the same time providing an opportunity for premium advertisers to connect with them. With MMBridge, our powerful ad serving portfolio, advertisers and brands will have unparalleled capabilities for engaging with their targeted audience."
About Red Loop Media
Red Loop Media is leading the new wave of mobile cloud marketing services in China. Red Loop Media enables premium advertisers and publishers to maximize ROI by delivering highly-targeted mobile ads that engage mobile consumers. Founded in 2007, Red Loop Media is headquartered in Redmond, Washington with wholly owned subsidiaries in China and Israel.
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