Company News: Page (1) of 1 - 07/24/12 Email this story to a friend. email article Print this page (Article printing at page facebook Launches its MyGiftWand iPhone App for Social Gifting

  (July 24, 2012)

Melville, NY (PRWEB) July 24, 2012

Today,, the social gifting service, announced that the MyGiftWand iPhone mobile app is available at the Apple iTunes App Store. The iPhone app allows users to take advantage of the advanced features of the eGift Card service right from their iPhones, iPads or iPods.

In addition to the convenience of mobility, the app adds new features and functionality to the social gifting service specifically for mobile app users. The mobile app extends all of the functionality available on the web and in Facebook; users can still send, receive or contribute to free or paid eGift Cards in just a few clicks, posting the gift to the recipients Facebook wall so that other friends can join in and contribute. Senders can also send SMS text messages and emails to the recipient and select friends. Notification of the contributions made show up in the app, keeping everyone informed.

The iOS app makes sending eGift Cards a fun and social experience, said Tyler Roye, CEO of Enabling our users to give gifts on the go adds the convenience todays consumers are looking for. Additionally the app serves as a mobile, digital wallet designed to store eGift Cards. eGift card recipients will have the option to keep their cards right on their phone if they choose, so they can simply redeem the gift at the retailers brick-and-mortar location.

As with our Android app, the digital wallet is a key feature for the iOS app, said Roye. Our mobile app is a great example of social and mobile commerce in action.

We are very excited to extend our apps into the iOS ecosystem. The user base is broad and very social, said Roye. The fact that many rely heavily on their phones for social media has been validated by Apples deep integration of Facebook and other social apps into the upcoming iOS. They also represent the type of audience that many retailers want to target.

The companys system allows retailers to make promotional cards available to Facebook users based on the age, gender and location of the recipient. MyGiftWand enables a social gifting process that delivers eGift Cards to the recipient via a viral social process. The Mobile app makes this process even more convenient, and helps in getting the customer to the store.    

The iOS app extends our ability to provide our performance-based customer acquisition service to our retailer partners, helping them acquire target customers in social spaces, said Roye. Our job is to enable a social gifting process that gets cards to the customer and the customer to the store, said Roye. The mobile app streamlines this process and improves our chances of delivering the target customer.

Users can also use the app to access MyGiftWand DailyGifts, where they can find a limited number of free cards each day regardless of whether or not it is their friends birthday. The app also connects to the companys Birthday Reminder Service sending reminders as app notifications.

The MyGiftWand service is a great way to unlock the potential of commerce in social spaces. As a true friend-to-friend marketing solution said Roye. The service can be used to reach completely new groups of customers or as a tool for brands to monetize prior social investments by activating a powerful social chain reaction through their own fan base, concluded Roye. Because retailers only pay a fee for the service when the recipient comes to the store and uses the eGift Card it is a true Cost-Per-Acquisition model.

Retailers interested in learning how can help them accomplish their social commerce goals can visit

About develops innovative social and mobile technologies designed to revolutionize the act of gift giving. Our offerings create a fun and social experience for consumers while helping retailers unlock the viral potential of gift giving in social spaces. Founded in 2011 by a group of proven tech entrepreneurs, is based in New York. Visit MyGiftWand at

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