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Greybox Expands Creative Offerings With Up Satellite

Editorial company adds virtual telecine utilizing Ascent Media technology (February 02, 2005)

Creative editorial company Greybox is excited to launch its new virtual telecine suite utilizing Ascent Medias UP Satellite technology. UP Satellite uses a secure satellite connection that transmits digital video to designated clients in other cities. Agency creatives, directors, and editors can collaborate with colorists at Ascent Medias Company 3, R!OT and Encore Hollywood as if they were in the same room. For Greybox and its clients, UP Satellite eliminates the geographic barriers to the creative process.

?For an editorial company like ours, combining the latest technology with great creative is key, says Greybox Founder/Editor Scott Witthaus. "It is part of our strategy to deliver the latest technology to our artists and clients in a manner that makes sense in the new creative environment. So when Ascent Media approached us with the opportunity to bring the best colorists in the world directly to our clients in the mid-Atlantic, we jumped at the offer. UP Satellite fits perfectly with our company's strategy. Within the first five minutes of our demo of the technology, we were sold.

UP Satellite enables clients to participate in telecine sessions and other picture critical finishing work from remote sites in real time while interacting with the artists performing the work. Among the unique features of the Ascent Media service is the ability to link multiple parties in different locations around the country. With the addition of Greybox, the UP Satellite network is now available in Richmond, as well as Boston, Cleveland, Chicago, Dallas, Detroit, and Minneapolis.

?Lets face it, there is no glamour in business travel anymore, notes Witthaus. ?Its expensive, time consuming, and becoming more and more unreliable. But for our clients to get the best color correct sessions possible, travel has been a necessary evil. UP Satellite solves that by bringing the best to our office via satellite. And its not just the cost of travel; it is also the opportunity cost of having creative teams constantly on the road. The Ascent solution allows for much more efficient use of our time and our clients time. It's a good day when you can work with some of the most talented people in the film craft from all over the country and have dinner at home the same night. And it keeps more work right here in our area, which helps the entire market.

?Traveling to a city center like Santa Monica or New York for telecine has been almost a given for commercial producers, even when they shoot and live other places, said Stefan Sonnenfeld, President of Company 3 and the driving force behind the creation of UP Satellite. ?Now secure and innovative technology has opened up ways to collaborate in color and compositing sessions without the expense of traveling long distances and without compromising quality and most importantly - the creative experience. We are very happy to have Greybox as the Richmond hub for our UP Satellite virtual sessions.

About Greybox
Greybox is located in the Superior Production Exchange, a unique collection of 22 independent companies housed in an historic warehouse in the heart of Richmonds creative community. The Shockoe Bottom, as the neighborhood is known, is the original city center and boasts numerous restaurants, art galleries, as well as advertising and production businesses. Richmond is fast-garnering a reputation as a creative hub, with such noted entities as VCU Adcenter, The Martin Agency, the Superior Production Exchange and RainMaker Studios at the forefront of this rise in the creative class.

The development of creative editorial company Greybox stems from a focus on producing compelling and dynamic creative via a flexible structure that allows clients to work in the manner best suited for each project. The company features the talents of dedicated editors and has relationships with various editorial companies throughout the country to be a base for projects in the burgeoning creative community of Richmond. Greybox features uncompressed Avid and Final Cut suites with After Effects. UP Satellite is the natural next step for the company, expanding its creative offerings while emphasizing convenience and ease of collaboration.

For additional information about the company, please visit the website at


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Related Keywords:Greybox, Up Satellite, telecine, Ascent Media, virtual telecine, directors, editors, Company 3, R!OT, Encore Hollywood, Scott Witthaus, colorists, color correct, film, Stefan Sonnenfeld, compositing, Superior Production Exchange,


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