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GreenWave Reality and Leedarson Lighting Collaborate to Expand Innovative, Connected Lighting Solution

Partnership to Deliver Wide-Range of Intelligent Connected Lamps and Fixtures (October 27, 2011)

IRVINE, CA and XIAMEN, CHINA -- (Marketwire) -- 10/27/11 -- GreenWave Reality, a global innovator in the Smart Home Services market which includes Energy Management, Connected Lighting, and Home Monitoring, and Leedarson Lighting, a leading manufacturer of efficient lighting products, announced that they will be collaborate to offer a family of CFL and LED intelligent bulbs and fixtures supporting GreenWave Reality's innovative, connected lighting solution. This solution allows consumers to have unprecedented control over their lighting, enabling them to reduce costs and improve their lifestyle. The innovative GreenWave Reality Connected Lighting Platform is a secure, standards-based solution providing consumers with applications that scale from the entry-level remote control up to advanced integration with motion sensors and smartphones. Leedarson has developed and will produce a wide-range of high-quality, intelligent CFL, LED lamps and fixtures applicable for multiple market segments. The combined solution is based on NXP Semiconductor's GreenChip™ smart lighting technology, an IP-based JenNet-IP (6LowPAN based) networking software, that transforms energy-efficient light bulbs into intelligent, controllable devices making them part of the global Internet of Things.

GreenWave Reality has developed an industry-leading connected lighting platform that enables consumers to control their lighting within the home via remote control, smartphone applications or in-home sensors that detect changes in motion or lighting conditions, all without requiring any rewiring of the home. Consumers can start taking control of their lighting quickly and easily with just a few bulbs and the GreenWave Reality Lighting Remote Control. This touch-activated, handheld device allows consumers to turn lights on and off, or dim them at the touch of a finger. Simply screw in the bulbs and the remote control is ready to turn them on or off, or dim them, without requiring any setup. Consumers can increase the level of lighting control and convenience by adding the GreenWave Reality Lighting Gateway, and using their iPhones, iPads, Android devices or PCs for enhanced functionality either within the home or remotely over WiFi or 3G/4G networks. To realize the full power of the solution, consumers can employ advanced Smart Controls that enable them to control the turning on or off of lights or entire rooms either manually, tied to sensors or at pre-defined times. The result is that consumers can have complete control over their lighting using a range of devices and applications that help them save money and enjoy improved lifestyles.

By partnering with Leedarson Lighting, a leading manufacturer of energy-saving lighting products shipping more than 23 million top-quality CFL/LED lamps and fixtures each month, the GreenWave Reality solution will support a wide-range of energy-efficient, intelligent Leedarson CFL and LED bulbs including true replacement lamps for the following form factors: A60, R63, MR16, downlight, LED tubes and panels. Leedarson Lighting will offer these high-quality, cost-effective lamps and will be offering them to multiple bulb brands for wider distribution, including a line of GreenWave Reality branded bulbs. The GreenWave Reality connected lighting products and Leedarson intelligent lamps and fixtures will start shipping in the first quarter of 2012, with initial availability in Europe followed by Asia and North America. GreenWave Reality will continue to partner with leading bulb manufacturers to broaden support for their connected lighting platform in key global markets.

During the Hong Kong International Lighting Fair, held October 27-30, 2011, GreenWave Reality and Leedarson Lighting (Booth 1C-C16) will showcase the intelligent lighting solution running approximately 100 smart, connected bulbs. The booth will also feature a Smart Lighting showcase that will include a Smart Home, Smart Hotel, Smart Shop and Smart Office.

About GreenWave Reality
GreenWave Reality is a global innovator in the emerging Smart Home Services market Energy Management, Connected Lighting, and Home Monitoring services. GreenWave Reality provides an affordable, easy-to-use, standards-based platform that allows utilities, service providers and retailers to enhance their relationship with consumers and better balance energy on the grid while consumers can conserve energy with a minimal impact to their lifestyle by easily monitoring and controlling their appliances, connected lighting and other lifestyle services. GreenWave Reality's funding is led by Craton Equity Partners, a Los Angeles-based cleantech fund, and has also received support from the Singapore Economic Development Board (EDB). GreenWave Reality has offices worldwide including Copenhagen, Denmark, Irvine, and Singapore.

GreenWave Reality -- Make a difference now!

About Leedarson Lighting
Leedarson Lighting is committed to offer end-to-end private label services in energy saving lighting. By strong vertical integration in lighting industry value chain, Leedarson can keep costs down, shorten delivery time, and offer excellent after-sales service. With decades of experience in lighting and business running in more than 100 countries and areas, Leedarson Lighting provides industry leadership in:

1. First-rate services for chain stores and top lighting companies;
2. Strategic alliances with patented LED device partners. Through close cooperation with international famous LED device suppliers, Leedarson Lighting offers the products with more competitive price and unique design with intellectual property protection;
3. Unmatched R&D capabilities with keen market sense to produce excellent optical design, thermal design and outlook design.

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Media Contacts:

GreenWave Reality Media:
Lance Hoffman
+1 949.463.4455
Email Contact

Leedarson Lighting:
Email Contact

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