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"Green IT for Dummies"New Book to Outline Green / Sustainability / Corporate Responsibility: According to Fact Based Research (October 30, 2008)
BOSTON, MA -- (Marketwire) -- 10/30/08 -- Aberdeen, a Harte-Hanks Company (NYSE: HHS), today announced that three of its senior industry analysts are collaborating to write the authoritative book on Green IT for John Wiley & Sons. "Green IT for Dummies" is scheduled for release in March 2009. "We are extremely proud of this distinction," states Dr. Andrew Boyd, Chief Research Officer of Aberdeen Group. "Green, sustainability and corporate responsibility have primary focus for us and our research not only looks at Green IT but green / sustainability / corporate responsibility issues in the supply chain, in the food and beverage industry, in financial services, in human capital -- everything our research touches. We are actively engaging with organizations that understand the urgency of these matters."
In parallel with the creation of the book the Aberdeen team is actively researching green IT for its December benchmark report entitled "The Green IT Ecosystem."
"Today's world is in large part run and connected electronically. Computers, computerized networks and the digital information they process and convey link vital infrastructures, businesses, governments, health care, research and individuals. All these electronic elements together form the IT ecosystem. As a huge, conspicuous consumer of power and other resources and a significant source of toxic emissions and hazardous waste, the entire IT ecosystem needs to be examined through the lenses of green and sustainability," comments Carol Baroudi, Research Director and "Green IT for Dummies" co-author.
"We are actively identifying the specific elements of the green IT ecosystem and associated lifecycle -- from sourcing and procurement, through usage, optimization and management -- to responsible disposal. Our report will examine best practices for assessing, optimizing, monitoring, innovating and continuous improvement across clearly defined green/sustainability/corporate responsibility criteria, making concrete recommendations for organizations at every stage of green lifecycle initiatives," mentions Jhana Senxian, Research Analyst and "Green IT for Dummies" co-author.
The Aberdeen team of authors includes veteran "For Dummies" author and research director Carol Baroudi whose earlier books include "The Internet For Dummies," senior research analyst Jeffrey Hill who's been covering green IT, including virtualization technologies, and Jhana Senxian of the green / sustainability / corporate responsibility practice at Aberdeen. They are joined by a fourth author, Arnold Reinhold, author of "Switching to Macs For Dummies," and green topic expert for Wikipedia.
For a snapshot of the upcoming book, visit: http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470386886.html
If you are an organization that has started your own green initiatives or offer products / services that contribute to the green IT ecosystem, we would like to hear your story, and possibly feature your processes in the book or upcoming December benchmark report entitled "The Green IT Ecosystem" please email Jhana Senxian at [email protected] to open a dialogue.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen(TM) for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.
© 2008 AberdeenGroup, Inc., a Harte-Hanks Company 451 D Street, Suite 710 Boston, Massachusetts 02210-1928 Telephone: (617)854-5200 Fax: (617) 723-7897 www.aberdeen.com
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