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Gray Communications Renews Eight Broadcasters on Encoda SystemsAtlanta-Based TV Group Signs Deal for Five-Year Renewals (December 26, 2001)
Gray Communications operates 13 television stations, three NBC affiliates and 10 CBS affiliates, in the Southeast and Midwest United States. The companys Lexington, Ky., station, WKYT, was a beta site for early releases of the Columbine system nearly 30 years ago. Gray is renewing WKYTs contract and contracts for stations located in Hazard (WYMT), Ky.; Knoxville (WVLT), Tenn.; North Augusta (WRDW), S.C.; Eau Claire (WEAU), Wis.; and Waco (KWTX), Sherman (KXII), and Bryan (KBTX), Texas.
"During the 14 years our station has been operating on an Encoda traffic system, weve been very satisfied with the application weve gotten from it," said Chris Baker, executive vice president, and general manager at the WVLT, Knoxville, property of Gray Communications. "Weve been able to use Encoda reports to track our performance and analyze our operational efficiency. It has also proven to be a reliable resource for ensuring that our clients commercials are scheduled properly, and air as intended."
The Columbine and JDS systems address a variety of traffic-management activities including spot and media scheduling, logging, and inventory management, as well as sales, reconciliation, and electronic invoicing.
Related Keywords:DTV Professional, Encoda Systems, Columbine JDS Systems, DAL/Drake Automation, Enterprise Software, Gray Communications, signed five-year renewal contracts, traffic systems
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