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Grasso Taps Wall for Snug

EP Director Michael Grasso and EP Fran Wall launch new, boutique production company (June 29, 2005)

Director Michael Grasso announced this week that he and Executive Producer Fran Wall have partnered to launch Snug, a boutique, client focused production company.

To view the company's work and mission, go to

Michael Grasso is a renowned storytelling Director whose reality-based performance dialogue work is complemented by a strong visual style. In 1993, Grasso partnered with award-winning director James Gartner through Gartner/Grasso where he first worked with Executive Producer Diane McArter. Grasso and McArter went on to form Omaha Pictures in 1996, which was recently named one of the top production companies in the U.S.

Since departing Omaha, Grasso has had his sights set on opening a boutique, client-focused company and recently partnered with EP Fran Wall to bring his vision to life. Grasso's recent campaign for Halliburton features a series of vignettes about the real people behind the company. Grasso's other credits include spots for Fannie Mae, Land Rover, Bank of America, Dr. Pepper, American Airlines, US Army, Ford, and General Motors.

Fran Wall has spent over 20 years in the commercial production business. She was most recently Executive Producer at Cielo Films where she collaborated with such directors as David Lynch, Wim Wenders, and Guy Ritchie. She oversaw client relations, served as international liaison and director mentor, as well as supervised the staff and sales force. Prior to Cielo, Wall acted as Head of Production for OneSuch Films where she worked with Directors including John St. Clair, Brian Belefant, Snorri Bros. and Mark Celantano, among others. Before joining OneSuch, Wall served as a freelance Producer/Production Manager for several production companies including Coppos Films, Propaganda, Johns+Gorman, and Rhythm & Hues. Originally from Ireland, Wall holds a Bachelor's of Arts Degree from London University.

Says Wall, "Michael Grasso is one of the industry's foremost commercial directors and his high-quality work will be a corner-stone for the company. Our intention is expand the roster but within the context of our overall philosophy"

"I don't think the old model of the production company has really served clients nor directors over the past few years," explains Grasso. "We want to keep Snug small and focused with an attitude that tells clients, hey, we're here, we understand your problems and we'll work together to help solve them. I believe that Fran Wall with her years of experience and warm and friendly approach to clients will be an enormous asset to the company."

About Snug
Located in a comfortable, welcoming suite on Ocean Avenue in Santa Monica, Snug overlooks the expansive Pacific Ocean, and offers clients amenities such as multiple conference spaces, a full business center, valet parking, as well as a roof-top pool and deck for breaks during their long production hours. Just blocks away from popular Westside hotels such as the Viceroy, Shutters and Casa Del Mar, Snug is also adjacent to the 3rd Street Promenade with its host of restaurants, theaters and weekly farmer's markets.

Snug is located at 1221 Ocean Avenue, Suite 404 Santa Monica, CA 90405 310.451.7374 fax 310.451.7375. [email protected]

For more information visit


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