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Grass Valley's MediaFUSE System Wins 'Pick Hit' Award at NAB 2011

(April 28, 2011)
DMN Newswire--2011-4-28--At this year's National Association of Broadcasters (NAB) convention, the latest version
of the Grass Valley(tm) MediaFUSE(tm) Content Repurposing and Multi-Distribution System,
a hardware and software platform that facilitates faster turn-around time for getting
content to the Web and mobile devices for on-demand delivery, was recognized by Broadcast
Engineering magazine with its coveted "Pick Hit" award.

With this new award, Grass Valley is honored to have won a Broadcast Engineering NAB
"Pick Hit"Award each year for the past three years.

The Broadcast Engineering Pick Hit awards are the industry's longest running new technology
award and are selected each year by a panel of independent judges, looking for innovative
products and systems that bring technical and financial improvements to a facility's

The new version of MediaFUSE (2.0) fits these criteria because it empowers TV broadcasters
and all multi-platform content providers to automatically convert linear content and stream
it live using Flash, HLS-5 (for HTML-5), and Windows Media formats. Each format can feed
multiple streams that can contain unique ads and content, replaced automatically, on-the-fly. Devices, such as the Apple iPad, iPhone, and Google Android can all have their own customized stream.

"This award confirms our belief that broadcasters and multimedia producers want a fast and
easy way to repurpose linear TV content to support the various on-demand and mobile
distribution platforms that will bring new revenue and an expanded audience for their
content," said Scott Murray, Senior Vice President of Live Production Solutions at
Grass Valley. "In fact, MediaFUSE users are finding that their existing Web and content
staff can process up to five times more content than before they purchased their MediaFUSE

MediaFUSE is targeted at all multimedia content producers and can be deployed as a
complement to the Grass Valley Ignite(tm) automated production system, or as a standalone
system complete with an end-to-end suite of automated tools.


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Related Keywords:Grass Valley, MediaFUSE, live streaming, content repurposing, multidistribution, on demand delivery, automated production system

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