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Grass Valley Expands Newly Announced Ignite HD Acquisition and Production Platform

Platform now includes a series of robotic cameras and an updated programmable controller (March 02, 2006)

As broadcasters increase their requirements for high-quality images and more affordable approaches to multi-format acquisition and production workflows, Grass Valley a business within Thomson issued a series of announcements around its new Grass Valley Ignite HD solution, the worlds first integrated high-definition (HD) acquisition and production platform. The expanded Ignite HD platform now includes a series of robotic cameras and an updated programmable controller.

The Ignite line is the first and most complete link between the control room and newsroom. This combined hardware and software environment lets stations produce and broadcast live newscasts and other programs with only one or two operators, freeing their resources to produce other stories. It also fulfills Grass Valleys commitment to developing products and systems that adhere to a single workflow, multi-distribution strategy.

The new Ignite HD platform allows broadcasters and video production studios to efficiently and cost-effectively migrate from SD to HD, leveraging Grass Valleys new Kayak HD compact video production switcher frame.

Todays announcement supports Thomsons Two Year Plan, which includes an overall strategy to help its global media and entertainment customer base acquire, create, edit, and manipulate, aggregate, repurpose, and package their high-value content. The Ignite line is part of Grass Valleys strategy to deliver leading, flexible HD and multi-format and IT- and IP-based solutions to its global customer base.

In the first of todays updates, Grass Valley unveiled Ignite HDC, the worlds first all-in-one robotically controlled, HD broadcast camera system. Available in several different versions to meet a variety of budgets, the new camera systems provide the ideal solution for any broadcast application in which a compact, fully integrated, top-quality remote-control HD camera system is required. Grass Valley also announced the Ignite SDC robotic camera system for standard-definition production.

In a related announcement, Grass Valley announced that its SHOT Director multi-camera joystick controller supports the Ignite SDC and HDC robotic systems, allowing a single user to easily control up to 16 cameras. It provides the ability to manually control pan, tilt, focus, zoom, iris and other settings by way of joystick and rotary controls, as well as the ability to program and recall location and movement presets. It also includes a backlit LCD screen and a menu-driven system for programming and controlling all of the key parameters of the new Ignite SDC and HDC camera systems via IP protocol.

Pricing and Availability
Pricing for the Ignite HDC robotic broadcast camera system starts at $44,995 (36,490). Pricing for the Ignite SDC robotic broadcast camera system starts at $35,495 (28,785). The SHOT Director is priced at $3,995 (3,240). All systems will be available in July, 2006.

About Thomson - Partner to the Media & Entertainment Industries
Thomson (Euronext Paris: 18453; NYSE: TMS) provides services, systems and technology to help its Media & Entertainment clients content creators, content distributors and users of its technology realize their business goals and optimize their performance in a rapidly changing technology environment. The Group is the preferred partner to the Media & Entertainment Industries through its Technicolor, Grass Valley, RCA and Thomson brands.

For more information:

Thomson's Systems and Equipment division develops video and film technologies, products and services sold to all major Hollywood studios, all major television, satellite, and cable broadcasters under the Grass Valley brand-name for the delivery of analog and digital entertainment. The division also includes Thomson's Access Platforms and Gateways Business, which develops technologies and products for broadband and telecommunication networks to deliver digital entertainment and data to consumers and businesses.

For information about Grass Valley products from Thomson please visit


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Related Keywords:Grass Valley, Ignite HD, robotic cameras, Thomson, Kayak HD, Ignite HDC, Ignite SDC, SHOT Director,


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