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Gotuit Media Surpasses 1 Million Plays at TWC New England

(October 17, 2005)

Gotuit Media Corp., the leading provider of personalized on demand products, today announced that since January 2005 its advanced VOD (video on demand) products have already surpassed 1 million plays at Time Warner Cable New England. At Time Warner Cable, Gotuits rich and growing library of on demand products includes Gotuit Music On Demand tm and Gotuit Sports On Demand tm , which is currently being trialed with 40,000 digital cable subscribers throughout the state of Maine . Both of these products are among the most popular on demand offerings on the TWC-New England system.

?Gotuit On Demand has been a very successful component of our suite of VOD services, said Time Warner Cable New England Divisions President Keith Burkley. ?The positive feedback we have received regarding Gotuits products validates our belief that customers see great value in a service that allows them to have control over their viewing experience.

?Were pleased with the results that our on demand products are getting at TWC-New England, said Mark Pascarella , president of Gotuit Media. ?Even though Gotuit products represent just 4 percent of total VOD content on this system, Gotuit delivers 65 percent of the free on demand usage, and more than 12 percent of all VOD usage proving that personalized viewing is just what operators need to quench consumers thirst for on demand programming.

About Gotuit Medias On Demand Products

The following products are powered by Gotuit Medias flagship technology, Gotuit On Demand a patented navigation platform that combines segment metadata with on demand video content. Gotuit On Demand allows digital subscribers to personalize their viewing experience. Viewers can access the parts of a program in which they are most interested, without having to watch the program in its entirety giving consumers a more powerful, relevant and enriching viewing experience.

Gotuit Music On Demand houses the largest video-on-demand library of music videos and related content that exists today, including music video programming from leading content providers such as the Universal Music Group, Kung Fu Records, Eagle Rock Entertainment and IRIS Distribution. Gotuit gives subscribers instant access to hundreds of the hottest music videos empowering viewers to be their own ?VJ by creating a personalized music video viewing experience. Gotuit Music on Demand also provides a variety of innovative and exciting advertising, sponsorship and commerce opportunities not otherwise available through traditional video on demand (VOD).

Gotuit News On Demand is the industrys only television newscast produced exclusively for VOD. It allows subscribers complete control over what parts of a news program they want to watch. Every day, Gotuit provides more than one hour of indexed news content from Reuters, Associated Press and local sources.

Gotuit Sports On Demand offers a complete suite of indexed programming from professional and collegiate sports including: football, basketball, baseball, hockey, lacrosse, boxing, wresting, among others. From instructional videos to classic championships, viewers can experience sports like never before. Viewers can choose to watch an entire game, a 20-minute condensed version, the highlights, the big hits, or just their favorite players. Games can be made available on demand within minutes of the final whistle.

About Gotuit Media Corp.

Gotuit Media is dedicated to enabling the intelligent navigation of on demand video content. Its flagship offering, Gotuit On Demand tm, is a patented indexing technology that combines segment metadata with on demand video content, allowing consumers to quickly access the parts of a show in which they are the most interested. Gotuit works with both operators and content owners to provide viewers with instant access to the very best moments in television. The company has established partnerships with leading content providers in the areas of Music, News, Sports, and Entertainment.

Gotuit holds a broad portfolio of patents in the time-shifted video space, including several landmark awards concerning video metadata. Founded in 2000, Gotuit Media is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and other investors. Additional information can be found on Gotuit Media's web site at

About Time Warner Cable Inc.

Time Warner Cable owns or manages cable systems serving 10.9 million subscribers in 27 states, which include some of the most technologically advanced, best-clustered cable systems in the country with more than 75% of the Company's customers in systems of 300,000 subscribers or more. Utilizing a fully upgraded advanced cable network and a steadfast commitment to providing consumers with choice, value and world-class customer service, Time Warner Cable is an industry leader in delivering advanced products and services such as video on demand, high-definition television, digital video recorders, high-speed data, wireless home networking and Digital Phone. Time Warner Cable is a majority-owned subsidiary of Time Warner Inc.

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Related Keywords:Gotuit Media, VOD, Time Warner Cable, Gotuit Music On Demand, Gotuit Sports On Demand tm


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