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Google's Rivalry with Microsoft Intensifies with Recent Quickoffice Acquisition, says AppsCare

  (June 07, 2012)

London, UK (PRWEB UK) 7 June 2012

Google announced yesterday its second acquisition in as many days (Google recently bought out social company, Meebo) with the purchase of Quickoffice, the maker of widely used mobile applications for working on documents created in Microsofts Office suite.

Quickoffice has the capability to render many devices compatible with Microsoft Office, even if the device does not have the software suite installed. It is likely that Google will use Quickoffice as a weapon against Microsoft Corp., incorporating it into its paid Apps suite, as an increasing number of users take to remote working via smartphones and tablets.

Alan Warren, Engineering Director at Google announced the buy out on Googles BlogSpot, Today, consumers, businesses and schools use Google Apps to get their stuff done from anywhere, with anyone and on any device. Quickoffice has an established track record of enabling seamless interoperability with popular file formats, and well be working on bringing their powerful technology to our Apps product suite.

This acquisition is interesting because, even though Google Docs already works with common file formats, for instance Microsofts Word, Excel and PowerPoint the process is not seamless. Office files that are uploaded into Google Docs are converted into Googles own formats to be edited, which may cause a loss of formatting in the process. Where Quickoffice comes in, is seamless integration with Microsoft Office files. It preserves almost all of the formatting and characteristics of the document, working well with both Google Docs and Dropbox. More than 400 million devices are equipped with the Quickoffice app, which works on many types of devices, including the IPhone, IPad and others running the Android software.
Although the financial terms of the acquisition have not gone public the deal extends Googles shopping spree of more than 140 companies for more than $16 billion during the past two-and-half years.

In a blog announcing the acquisition, Alan Masarek, Co-founder and CEO of Quickoffice said, Now, we are ushering in a new chapter with Google. By combining the magic of Googles intuitive solutions with Quickoffices powerful products, our shared vision for anytime, anywhere productivity can only grow.

Google Apps is taking more business away from Microsoft than we expected, a recent Gartner report stated. Microsofts dominance on-premise prevails but, ultimately, it may face a serious threat to its Office franchise. The timing of the Quickoffice acquisition is also interesting, coming as hype continues to grow about Microsoft Office for non-Windows tablets later this year. As that version of Office is not expected until November, Google have some time to build market share for Quickoffice, which already has a growing customer base of 400 million users.

This acquisition should place Google in a better position to lead the way for the growing trend of Bring Your Own Device (BYOD) to work. It will also be interesting to see how Quickoffices technology will be integrated into Googles online editing tools in Google Drive.

AppsCare®, Google Enterprise Premier Partner is a world leader in cloud services provisions, supporting over 2500 customers in 33 countries. AppsCare® comprise 10+ years experience deploying technical solutions for organisations of all sizes and geographies utilising our GStall delivery methodology and AppsCare® support programmes. Our fortnightly newsletter provides latest industry news, tips and how to features and useful information about cloud computing, to subscribe to our mailing list click here.

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