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Google's Algorithm Changes Enhance Value of Content Creation Activity Says Punch(November 07, 2011)
LONDON, UNITED KINGDOM -- (Marketwire) -- 11/07/11 -- Changes to Google's algorithm and its additional focus on freshness mean that social media activity is now of increased importance according to integrated PR, social media and SEO agency Punch Communications.
With such a wide range of different digital content now being indexed by Google spiders every second that passes, Google has launched an algorithm change that aims to improve the freshness of the results that it returns for each search query.
Social media has quickly become one of the most significant indicators and providers of fresh content and PR agency Punch has indicated that it is now more important than ever that brands incorporate PR and social media into any existing SEO strategy.
Pete Goold, Managing Director at Punch Communications, said: "Google's announcement has reinforced the importance of integrating PR and social media within SEO strategies. PR and social networking are two of the best ways of creating fresh content on a regular basis, whether that is through a blog, digital press coverage, or social media outreach.
"Blogs in particular now have an increased effect on results through their RSS feeds, since Google now uses RSS to pull fresh content for each website into its results. A great example of this is if someone searches for "BBC news" - they will see annotations as part of the search result, showing the most recent or relevant stories."
Integrated PR, social media and SEO agency Punch Communications is based in the UK and provides services to clients from all over the world. Founded in 2003 by Pete and Emma Goold, Punch has subsequently grown into a team of 21, with further expansion planned for 2012.
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