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Golf Channel Wins Sitecore's North American Site of the Year AwardNew Digital Strategy Engages Golf Fans With Video and Social Networking Features (March 13, 2012)
SAN FRANCISCO, CA -- (Marketwire) -- 03/13/12 -- Sitecore today announced that Golf Channel has been named the North American Site of the Year for 2011. Golf Channel, available in more than 120 million homes worldwide, implemented Sitecore's Web platform to optimize its website as a fan generation channel, to improve brand awareness and to provide a superior online experience. GolfChannel.com is the primary Web property for Golf Channel, an NBC Sports Group network that serves more than 1 million unique visitors each month.
"Sitecore's software allows us to publish real-time news content integrated with a high-performance Content Delivery Network to engage visitors with tailored experiences for their local market," said Michael Lowe, Sr. Director, Business & Strategy for GolfChannel.com. "We have boosted our editorial, video and photo content and consolidated all our blogs into one tour blog, GolfTalkCentral. This has significantly increased our website traffic and totally enhanced the fan experience."
Golf Channel implemented Sitecore's Web platform to build a highly dynamic, rapidly evolving high-traffic website with a business user-friendly set of administrative features. Personalization features were used to deliver geo-specific weather, tee-times, course availability and user profile data. A significant number of social and community features including Twitter modules for delivering specific content via Twitter using the search API, Facebook integrations and custom social interactions such as comment/discussion boards and live chats unique to the GolfChannel.com experience.
Each year, Sitecore's Site of the Year awards recognizes organizations that leverage Sitecore's technology to develop an outstanding Web presence and to deliver an engaging digital experience. Sitecore's partners and customers submit nominations on the use of Sitecore's products to deliver more effective business processes and advance online strategies. Nominations are judged on creativity, integration with rich data sources and applications, the ability to engage, educate and motivate an action, and the overall user experience.
In addition to the Sitecore Site of the Year winner, the category winners are:
Best Education Site (Canada)
U of Alberta
Best Faith-Based Site
Best Insurance Site
Best Media and Advertising Site
Best Technology Site
Follow @Sitecore on Twitter to join the conversation on Site of the Year and all the winners.
Sitecore redefines how organizations engage with audiences, powering compelling experiences that sense and adapt to visitors both online and in-person.
Sitecore's leading Content Management System software is the first to cohesively integrate with marketing automation, intranet portal, e-commerce, web optimization, social media and campaign management technologies. This broad choice of capabilities enables marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and digital business strategy. Businesses can now easily identify, serve and convert new customers with Sitecore's Digital Marketing System, part of its encompassing Customer Engagement Platform.
Thousands of public and private organizations have created and now manage more than 32,000 dynamic websites with Sitecore including ATP World Tour, CA Technologies, Comcast, Heineken, Microsoft, Omni Hotels, Siemens, The Knot and Verizon.
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