The American Precious Metals Exchange, Inc. (APMEX), one of the world's largest and most trusted precious metal dealers, today announced the launch of mobile.APMEX.com, a mobile version of the world's largest and most comprehensive precious metals web site offering more than 3,000 items from 1 gram to 1,000 ounces....." />
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Gold Now Available on Smartphone

New Access on Mobile Phones to More Than 3,000 Items; Over 10 Million Items Expected to Ship in 2011 (April 04, 2011)

OKLAHOMA CITY, OK -- (Marketwire) -- 04/04/11 -- The American Precious Metals Exchange, Inc. (APMEX), one of the world's largest and most trusted precious metal dealers, today announced the launch of mobile.APMEX.com, a mobile version of the world's largest and most comprehensive precious metals web site offering more than 3,000 items from 1 gram to 1,000 ounces in Gold, Silver and other precious metals.

This mobile e-commerce platform is dedicated to smart and easy access to physical precious metals. Available free of charge, investors can buy and trade using the convenience of their smartphone. In addition, mobile.APMEX.com will provide current market prices, graphs and other market information and education to assist in making decisions about diversification and balancing a traditional investment portfolio with an allocation in Gold and the precious metals complex.

"Given the turmoil in the world's financial and political arenas, we are seeing strong worldwide demand for Gold and precious metals," said Michael Haynes, Chief Executive Officer of the American Precious Metals Exchange. "Historically, precious metals have provided a hedge against economic instability, sovereign risk, and lowering of U.S. currency values through inflation and the overprinting of currency. Now considered an asset class of its own alongside cash, stocks and bonds, precious metals like Gold, Silver, Platinum and Palladium are an important part of a sensible, efficient, and diversified portfolio approach. Gold and precious metals may be considered a useful antidote for some of the uncertainty in the world today."

APMEX maintains one of the world's largest selections of precious metal and semi-numismatic items available on the Internet, including the most popular Gold and Silver American Eagle Coins, and the Gold and Silver Maple Leaf Coins. For the twelve months ended December 31, 2010, APMEX shipped more than 150,000 packages containing over 7 million items. APMEX expects to ship more than 10 million items in calendar year 2011.


APMEX: IT'S GOLD! New York Media Tour

In conjunction with the launch of the new APMEX mobile web site, APMEX CEO and precious metals expert Michael Haynes will be conducting media interviews in New York today and tomorrow (April 4 - 5, 2011), hand carrying (with security officers) a large display of Gold bars and coins. Mr. Haynes will also demo the new APMEX mobile site using iPhone, Android and BlackBerry devices.

A 30-year veteran of the precious metal and rare coin markets, Mr. Haynes has served as a board member, president, COO or CFO of nine different public and private companies engaged in the specialty retail, distribution, e-commerce and manufacturing businesses. Together with chairman and founder Scott Thomas, APMEX management has combined over 100 years in the precious metals industry.

Contact APMEX@tpg-ir.com to be added to Mr. Haynes' schedule at available times for interviews and appearances.

About the American Precious Metals Exchange

APMEX is one of the world's largest and most trusted dealers for buying and selling precious metals through the website www.APMEX.com. APMEX was created to serve as a source where investors could diversify their portfolios with Gold, Silver, Platinum and Palladium at very competitive prices with the convenience and security of the Internet and private delivery. APMEX prides itself on educating investors and allowing them to make their own investment decisions.

  • APMEX maintains one of the world's largest selections of precious metal and semi-numismatic items available on the Internet, including the most popular Gold and Silver American Eagle Coins, and the Gold and Silver Maple Leaf Coins
  • APMEX provides Gold and precious metals access through the Internet to every individual investor around the world who seeks a balanced investment portfolio
  • APMEX serves thousands of customers with 401K and IRA approved precious metal investments

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Kristen McNally or Devin Rhoades
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