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Gold Lasso Introduces New Integrated Survey Feature

New eLoop5 Survey Feature to Make Customer Satisfaction Data More Meaningful and Immediately Actionable (October 25, 2011)

GAITHERSBURG, MD -- (Marketwire) -- 10/25/11 -- Gold Lasso, a multichannel marketing software provider, has unveiled a new survey tool within their eLoop5 product suite. Seeing a need for an immediate, actionable and integrated solution, Gold Lasso created this survey feature to augment their clients' data gathering efforts. With this new addition, eLoop5 users can easily collect a wealth of information from their subscribers. Data gathered is stored within the eLoop5 platform and can be utilized for future segmentation purposes in email marketing campaigns. Information is no longer lost to a third party survey provider but is instead integrated seamlessly into the eLoop5 system that Gold Lasso clients already use.

Michael Weisel, CTO also commented, "One of the most valuable features for marketers measuring customer satisfaction is the ability to immediately follow up. This survey software alleviates the complexities and stress of manual processes and allows marketers to instantly act on survey responses. If someone was dissatisfied with their experience, our clients can follow up with that person while the iron is still hot, giving a greater chance of turning a frustrated customer into a happy customer."

eLoop5 users are now able to create follow-up campaigns that will effortlessly mesh survey results with current and future data. Gold Lassos' survey tool features nine question options, branching skip logic, administrative alerts, multi-language support as well as custom time zone settings. These along with numerous other features are included free of charge to current eLoop5 users as a part of the all inclusive product bundle Gold Lasso provides.

About Gold Lasso
Founded in 2002, Gold Lasso, located in Gaithersburg, Maryland, is a provider of sophisticated multi-channel marketing technologies and services that help companies easily interact with their customers in a more relevant and personalized way. In an ever-changing marketing environment, long-term client success is our mission; therefore we provide every client with a dedicated and knowledgeable Account Manager who delivers ongoing strategic guidance. As a continuous developer of innovative features, Gold Lasso is greatly attuned to market shifts and client needs. We make multichannel marketing success cost-effective and easy by providing an all-inclusive feature set scalable for clients to grow their marketing efforts without having to migrate to more expensive systems. We do this by leveraging open source technologies that afford us greater cost advantages that we pass on to our clients. Some of these features include an intuitive and user-friendly interface, in-depth metrics and reporting, campaign automation and a robust API for easy integration. Gold Lasso is truly a complete system designed for clients to achieve a maximum ROI from their email, mobile and web marketing efforts.

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Sara Steinnegal
(301) 990-9857

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