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Gnip Announces Exclusive Partnership With Tumblr

New Partnership Makes the Full Firehose of Public Tumblr Posts Available for Analysis for the First Time Ever (April 17, 2012)

BOULDER, CO -- (Marketwire) -- 04/17/12 -- Gnip, the largest provider of public social data to the enterprise, today announced an exclusive partnership with Tumblr, one of the largest publishing platforms on the web. Growing at the astonishing rate of 300% in 2011, Tumblr now has more than 50 million new posts every day. Gnip is the first and only company to syndicate the full Tumblr firehose. Tumblr now join the ranks of Twitter, WordPress, Disqus, IntenseDebate, StockTwits and Newsgator in partnering with Gnip to make their public data available for business analysis.

With 15 billion monthly pageviews, Tumblr is a key source of social conversation. Users can post seven different types of content (text, photos, quotes, links, answers, audio, video) to their blogs, offering an incredibly rich data set for companies looking to extract relevant insights about trends, brand mentions and sentiment. Tumblr is where a younger audience of trend setters are discussing and sharing the ideas that will enter the mainstream tomorrow.

"Our goal is to be the single source of record for all public conversations online," said Chris Moody, President and COO of Gnip. "As one of the most vibrant online communities in the world, there's an enormous amount of public conversation taking place on Tumblr. We're thrilled to be able to make this available for the first time."

"With our growth over the past year, we've seen a surge of interest from developers looking to build insights and analytics on top of Tumblr," said David Karp, founder and CEO of Tumblr. "Partnering with Gnip, we'll be able to meet that demand while continuing to focus on our product and users."

Tumblr blogs cover a wide range of topics from fashion and art to politics and business. Major names using Tumblr include Coca-Cola, Nike, President Obama, Lufthansa, the New York Times, Urban Outfitters, GQ, IBM, J. Crew, Anthropologie, Huggies, and Universal Music. With its built-in network of followers and heavily-used reblogging feature, Tumblr makes it incredibly easy for content to go viral. Now that businesses can analyze Tumblr posts, they can understand what's being said about their brands and how stories move around the community.

Gnip is currently delivering more than 90 billion social media activities every month and the addition of Tumblr will make that figure grow even more rapidly. To learn more about Tumblr data from Gnip, contact

About Gnip
Based in Boulder, Colo., Gnip developed the first enterprise-grade platform to reliably deliver the billions of public realtime social media activities that power our customers' businesses every day. Gnip delivers more than 90 billion social media activities each month, providing access to public data from dozens of social media sources, including Twitter, Facebook, Tumblr, YouTube, WordPress and more. Today, Gnip delivers data, ready-to-use, in the protocol of each customer's choice. Gnip applies data enrichments including URL expansion, language detection, Klout Scores and more to augment the raw data, making it even more valuable for our customers. For more information, call 888.777.7405 or visit

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Elaine Ellis

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