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Global Survey Reveals Mobile Technology Adoption at Risk If Consumer Trust Not AddressedJuniper Networks' First Trusted Mobility Index Benchmarks Consumer Confidence in Mobile Devices and Services (May 09, 2012)
SUNNYVALE, CA -- (Marketwire) -- 05/09/12 -- Juniper Networks (NYSE: JNPR) released findings today from its first-annual Trusted Mobility Index, which found the vast majority of people are using mobile technology today that they do not necessarily trust. The global survey of 4,037 mobile device users and IT decision-makers found mobile technology adoption is outpacing confidence.
According to the survey, individuals are using more mobile devices, applications, services and networks than ever before and they are accessing critical personal and professional information while "on the go."
Despite this growth, consumer trust is uncertain.
Just 15 percent of respondents have a great deal of confidence in the security of their mobile devices and services, while the vast majority -- 63 percent -- are at a crossroads and simply do not know if they should trust that their mobile experiences are secure.
This lack of consumer confidence puts mobile adoption at risk.
The survey found that all it would take is a single security vulnerability -- real or perceived -- for people to change their mobile behaviors or abandon certain mobile services altogether.
The majority of people (71 percent) said they would stop using critical services like online banking (78 percent), that they would no longer send private communications (57 percent) and they would stop viewing medical (54 percent) or work-related information (52 percent).
According to the survey, mobile security is an important issue that affects everyone -- not just corporations -- and many have a part to play in building more trusted mobile experiences.
Additional Key Findings Include:
A Complex and Confusing Mobile Landscape
- Mobile users worldwide own an average of three Internet-connected devices, while nearly one in five people (18 percent) own five or more devices.
- Three-quarters (76 percent) of mobile users access their banking or personal medical information while on the go, while 89 percent of respondents who use their personal devices for business purposes, say they access sensitive work information.
- Further, the trend toward a "bring your own device" (BYOD) enterprise is creating new concerns for IT leaders, with nearly half of all respondents using their personal device for work (41 percent) without permission from their company.
Key Stakeholders in Trust
- Mobile users rank network security (69 percent) and network reliability (45 percent) as the top two drivers of trust in their mobile devices, followed by device security (43 percent).
- The majority of mobile device users (63 percent) hold service providers most responsible for protecting their sensitive data, followed by device manufacturers (38 percent) and software security providers (34 percent).
- For advice on mobile security, people look to industry security experts (20 percent), service providers (14 percent), software security providers (13 percent) and device manufacturers (10 percent).
"The mobile revolution is unleashing massive opportunities, but our research shows we are at a critical turning point. The speed and scale at which mobile innovations can have a positive impact on society will depend on the industry's ability to address new security vulnerabilities before they undermine people's sense of safety. We must act now to protect and preserve trust in mobility."
-Nawaf Bitar, senior vice president, Security Business unit, Juniper Networks
"Building trust in mobility is just as important as building great networks and powerful applications. Creating a safer, more secure and trusted mobile experience requires a sustained, collective effort by mobile service providers, device manufacturers, software developers, networking companies and security experts.
-Dan Hoffman, chief mobile security evangelist, Juniper Networks
- Trusted Mobility Index Executive Summary
- Graphics and Blog: Building Trust in Mobility
- Blog: The Rise and Risks of Spyware
- Juniper Security Intelligence Center
About Juniper Networks' Trusted Mobility Index
The Trusted Mobility Index survey was conducted by StrategyOne, an independent research firm in March 2012 and surveyed 4,037 mobile device users and IT decision-makers in the United States, United Kingdom, Germany, Japan and China. For additional information, visit www.juniper.net/trustedmobility.
About Juniper Networks
Juniper Networks is in the business of network innovation. From devices to data centers, from consumers to cloud providers, Juniper Networks delivers the software, silicon and systems that transform the experience and economics of networking. Additional information can be found at Juniper Networks (www.juniper.net) or connect with Juniper on Twitter and Facebook.
Juniper Networks is a registered trademark of Juniper Networks, Inc. in the United States and other countries. The Juniper Networks logo is a trademark of Juniper Networks, Inc. All other trademarks, service marks, registered trademarks, or registered service marks are the property of their respective owners.
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