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Global Search Engine Marketing Book Review Published on SEM Scholar(April 04, 2012)
REYKJAVIK, ICELAND -- (Marketwire) -- 04/04/12 -- SEM Scholar, a popular Search Engine Marketing blog, has recently posted a review for the newly published book on global search, "Global Search Engine Marketing: Fine Tuning Your International Search Engine Results," co-written by Nordic eMarketing founder Kristjan Mar Hauksson, and Beyond Ink founder Anne Kennedy.
According to the reviewer, David Temple, the book covers global pay-per-click, SEO, social media, mobile apps, and multilingual web analytics.
In the review, Temple states that the first chapter, titled "Can You Afford Not to Think Globally," addresses the sheer size of the global search engine market, pointing out that in October 2011 there were 185 billion searches worldwide -- roughly 6 billion searches a day, 248+ million searches per hour or 4 million searches per minute. The book points out that one size does NOT fit all when doing business online worldwide.
The book also discusses the commonalities in search engine marketing around the globe including mistakes using mechanical translations and using literal translations of your English keywords. The book deals with setting goals, keyword research, talent, localization and other common issues.
A wide range of countries and regions are covered in the book, including China, Hong Kong, Taiwan, Japan, Russia, United Kingdom, Germany, South Korea, India, Nordic countries, Netherlands, France, Spain, Italy, Canada, Brazil, South America, Mexico, Singapore, as well as Middle Eastern and North African countries.
There are two additional chapters "SEO/SEM Resources" that covers books, website tools, PR and conferences, and "Google Countries and Domains" showing the country, language(s), and the domain of Google search in that country.
David Temple concludes the review explaining, "As a global search engine marketer with some experience, I found this book enlightening and filled with wonderful nuggets of information. This is a book that you not only want to read but refer to quite often as you plan and execute your global search engine marketing strategy."
To read the original review by David Temple, click here: http://www.semscholar.com/2012/03/31/global-search-engine-marketing-a-book-review/.
For more information about "Global Search Engine Marketing: Fine Tuning Your International Search Engine Results," visit http://www.quepublishing.com/store/product.aspx?isbn=0132660903
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