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Global Mobile Phone Survey Reveals Men Care Most About Price and Women Care Most About Function and DesignVuclip Survey of More Than 560,000 Respondents in 188 Countries Also Uncovers Trends in Brand Loyalty and Preferences, as Well as Expected Timeframe for Replacing Devices (March 21, 2012)
MILPITAS, CA -- (Marketwire) -- 03/21/12 -- Vuclip, the world's largest independent mobile video service, today unveiled the results of a wide reaching global survey of consumer preferences in regards to mobile phones. In February 2012, Vuclip received survey responses from more than a half a million users from 188 countries. The survey uncovered key trends in mobile device preferences and purchase intentions.
The research shows that women care more than men about the function and design of the mobile phone they use. 37 percent of women responded that the device features were their top consideration, with the screen size coming in second place with 21 percent of women responding it was their most important consideration. For men, the primary consideration was the price, with 33 percent responding that this was their top consideration. For women, only 18 percent responded that price was their top consideration.
Additionally, the data reveals that 32 percent of consumers have no specific plans to replace their handsets within the next 12 months but that 29 percent of respondents currently plan to replace their mobile devices within three months. Those most likely to replace their handset in this timeframe are users in the under 18 demographic and those 18-25 years old.
In regards to brand preferences and loyalty, nearly 90 percent of Apple users reported that they intend to purchase an Apple device in the future. Only 60 percent of BlackBerry users reported a future intention to purchase a BlackBerry while 37 percent of consumers globally want to purchase a Nokia device as their next mobile phone.
"We have a unique ability to capture the thoughts and preferences of hundreds of thousands of worldwide mobile phone users, on any given topic, extremely quickly," said Judith Coley, VP of Marketing for Vuclip. "It's fascinating to watch trends on both a macro and micro level, and it's this kind of insight which is exciting our brand advertising partners."
In addition to these survey results, Vuclip also today published the top mobile video searches for February 2012. In the U.S. they closely map to the excitement around the Grammys and Oscars and are as follows:
1. Kim Kardashian
2. Lady Gaga
3. Justin Bieber
4. Katy Perry
5. Selena Gomez
Vuclip's monthly Global Video Insights Report is a resource for those who watch consumer trends, such as advertisers, mobile carriers, content providers and the mainstream public. To view the full report, as well as an archive of previous reports, please visit: http://www.vuclip.com/101-global-insights/142. To watch mobile videos on any smartphone worldwide, go to http://m.vuclip.com on your device.
For millions of people around the world, Vuclip is an essential part of their daily lives. Vuclip serves video on-the-fly, on any device, and in any country, providing unparalleled reach for its partners. Every day Vuclip delivers more than 25 million videos to consumers in over 200 countries. Vuclip is headquartered in Milpitas, California with offices in Los Angeles, Mumbai, Singapore, Shenzhen and Beijing. Check out Vuclip on your phone: m.vuclip.com.
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