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Global Lifestyle Brand Rocawear Launches Its Fashion Line With VIE(TM): Virtual Island of Entertainment(TM)Virtual Greats Creates Partnership for Rocawear and enVie Interactive(TM) LLC to Bring Hot Winter Apparel to a Virtual World for the First Time (December 15, 2011)
SUNNYVALE, CA -- (Marketwire) -- 12/15/11 -- Rocawear will introduce a selection of their instantly recognizable, sizzling winter styles to a virtual world for the first time in VIE: Virtual Island of Entertainment, enVie Interactive LLC today announced. Virtual Greats, the world's leading virtual goods and sales distribution agency, created this partnership that marks the first clothing line set to deliver diverse styles to VIE. Fresh fashions from Rocawear, for both women and men, will be available next week helping guests expand their wardrobes to ensure their virtual selves look as stunning as they do.
"Guests of VIE can expect trendsetting fashion from a wide variety of top companies and designers as one of the many luxuries afforded to them when visiting the island," said Stacey Hirata, President, enVie Interactive. "Rocawear is a brand with global appeal. This partnership brings their unique line of fashion into a virtual world for the first time delivering the hottest styles and expanding variety for our guests to express themselves."
"The Rocawear consumer has responded favorably to our online initiatives and we find that they are depending on the internet more and more for shopping and entertainment, so the gaming aspect is a natural progression for us. We couldn't be more excited to partner with VIE in the virtual goods space..." states Jameel Spencer, EVP Marketing.
VIE, a 3D virtual world with social game elements, is set on an island where people can meet, play and indulge through live events, games, quests and mysterious adventures. Developed and published by enVie Interactive LLC, VIE is currently in open beta. For more information or to join the world, visit www.VIEtheGame.com. Continue the discussion on Facebook at www.facebook.com/VIEtheGame or on Twitter by following @VIEtheGame.
About enVie Interactive LLC
Based in Sunnyvale, California, enVie Interactive LLC is a ground-breaking developer, publisher and distributor of interactive entertainment. Players can learn more about enVie's flagship product, VIE: Virtual Island of Entertainment at www.VIEtheGame.com.
About Virtual Greats
Virtual Greats connects celebrities, artists, intellectual property owners and brands with a new generation of fans and consumers, unlocking value through digital representations of real world content in online communities. The company is the world's leading virtual goods and sales distribution agency and clients include Snoop Dogg, Paris Hilton, Domo, Garfield, Warner Bros. Television, Universal Pictures, the NBA, Skechers, Rocawear, as well as many others. With offices in Los Angeles and San Francisco, Virtual Greats helps partners develop new revenues from the complex relationship between content, technology and virtual goods while reaching out and connecting with young audiences in social networks, casual gaming, virtual worlds and mobile applications. For more information, visit www.virtualgreats.com.
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