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Global Bay and Guess Inc. Recognized as 2011 Retail TouchPoints Channel Innovation Award Winner

  (June 24, 2011)

South Plainfield, NJ (PRWEB) June 24, 2011

Global Bay Mobile Technologies, a leading provider of next-generation mobile retail software, today announced that its mobile Point of Sale (mPOS) deployment on Apple iPod touch with Guess Inc. has been recognized by Retail TouchPoints as a 2011 Channel Innovation Award Winner in the In-Store category. Retail TouchPoints announced the winners of the 2011 Channel Innovation Awards during the Customer LifeCycle Conference today.

Guess Jeans has set a high bar for in-store mobility, and we are excited to work with them to streamline and enhance the in-store experience for its customers through the deployment our mobile technologies, said Global Bay CEO Sandeep Bhanote.

A video demonstration of Global Bays Mobile Point of Sale solution is available here:

Todays successful retail organizations must provide a consistent customer experience across all channels of retail including the store, mobile devices, social media, email marketing, catalogs, call centers and branded websites, said Debbie Hauss, Editor-in-Chief of Retail TouchPoints.

The award winners were determined based on (but not limited to) the following criteria:

  •     Sales gains, especially within emerging channels
  •     Convenience of shopping options, such as seamless cross channel shipping and pick up
  •     Cross-channel marketing, including mobile and social strategies
  •     Customer recognition across channels, for those retailers that have achieved a single    customer view
  •     Integration of systems including promotion, order management and sales history

A complimentary copy of the 2011 Channel Innovation Awards Report is available for download here.

About Global Bay
Global Bay Mobile Technologies is a leading provider of next-generation mobile retail software that significantly enhances retailer-to-consumer interaction. Its patented technology platform generates tangible ROI by driving store traffic, increasing units per transaction (UPTs), and improving the in-store consumer experience. Global Bays unique, holistic approach to mobile leverages retailers existing POS, e-commerce, and store systems and operates on all handheld devices including Apple, Windows, and Android. Retailers deploying Global Bay have the flexibility to choose their preferred back-end technology and mobile device. Global Bay customers include, Guess Jeans, Timberland, True Religion, Crocs, and other leading retailers. Founded in 2002, Global Bay is a private company headquartered in South Plainfield, New Jersey with offices in the United Kingdom. For more information, please visit or on Twitter @GlobalBay.

About Retail TouchPoints
Retail TouchPoints is an online publishing network for retail executives, with content focused on optimizing the customer experience across all channels. Tapping into the power of the web 2 .0 environment, the Retail TouchPoints network offers a weekly e-newsletter with category-specific trend pieces, turnkey retail case studies, innovative solution spotlights interactive video interviews and benchmark research. Visit our content-rich web site at


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