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Getty Images Signs Agreement With NBA Entertainment

(November 07, 2001)
NBA Entertainment (NBAE) and Getty Images, Inc. today announced that they have signed a multi-year agreement whereby Getty Images will act as the Official Photo Source of the NBA, WNBA and the NBDL. Beginning with the 2001-02 NBA season, the agreement calls for Getty Images to provide photography services including the licensing and digital distribution of NBA, WNBA and NBDL photography for editorial purposes and commercial use by the leagues' business partners. Getty Images will provide this service through its Allsport brand, one of the world's premier sports photographic resources.

NBAE and Getty Images will also produce an NBAE Photos service to deliver real-time coverage of NBA games for the network of sites, and for media around the world.

NBA, WNBA and NBDL images will be licensed directly from the NBAE Photos Forum where users can select from a vast collection of digital images of the world's preeminent basketball players and events. Beginning in 2002, fans visiting will be able to browse and purchase online exciting game action and feature photographs of their favorite NBA, WNBA and NBDL teams and players.

"With NBA Entertainment's unparalleled photographic coverage of our games and Getty Images' technology and distribution expertise, we can better serve our fans, our business partners and the media on a global basis," said Gregg Winik, Executive Vice President of NBA Entertainment. "This new media partnership with Getty Images allows us to immediately reach our clients and fans with exciting basketball images."

"Getty Images is in the business of making images accessible to worldwide audiences, and our agreement with the NBA leverages that core competency," said Jonathan Klein, co-founder and Chief Executive Officer of Getty Images. "We're delighted to work with the NBA to market, sell and distribute its exciting imagery and are proud to partner with one of the best run and most successful sports leagues in the world."

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Related Keywords:digital imagery, stock photorgaphy

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