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Getty Images Renews Contract With SDL to Implement an Agile Approach to Global Content Creation

Integrated Global Information Management Solution Reduces Production Times for and (October 18, 2011)

MAIDENHEAD, UNITED KINGDOM -- (Marketwire) -- 10/18/11 -- SDL, (LSE:SDL) the leading provider of Global Information Management solutions is pleased to announce that Getty Images, the digital media pioneer, is working with SDL to implement an agile approach to delivering global content to a multilingual audience.

Getty Images is one of the world's leading creators and distributors of still imagery, video and multi-media products. Getty Images was the first company to digitize and license imagery online and it continues to lead the industry by serving business customers in more than 100 countries.

SDL and Getty Images have been working in partnership since 2002 and in this time the company has transformed its processes for managing content and language. In today's digital era, Getty Images needs to ensure a simultaneous launch of digital content in 8+ languages for each of its international sites. To achieve this, the company has worked with SDL to adopt an agile approach to global content creation. By adopting what is traditionally a software development methodology, Getty Images has introduced an iterative approach to authoring and localization - aligning production times with release schedules and allowing for continuous refinement and improvement to global information processes.

Having successfully implemented the new content creation methodology for, Getty Images is now working with SDL on the localization of

Content production for both sites is underpinned by SDL's robust service and technology solutions for Global Information Management. Terminology management delivers global terminology consistency and translation management controls the entire localization process. SDL's in-house translation teams provide high-quality translation by working within defined quality assurance processes. The system also allows for in-country reviews by Getty Images reviewers before content publication.

Rebecca Rockefeller, senior vice president of E-Commerce for Getty Images and general manager for iStockphoto says, "In order to move to an agile content development process we needed an external partner who could mirror our internal workflow and provide a solid technology platform for us to work within. SDL provided the bespoke solution we required and our continued international success is testament to how well the relationship works."

Dominic Kinnon, CEO, SDL Language Services Europe and Asia comments, "The advent of digital publishing has seen our customers faced with an increasing requirement for agility in global content creation. Introducing unique solutions is one of the steps we are taking to help overcome this challenge and we are very proud to have worked with Getty Images to support such a critical area of its business."

Full press release:


About SDL

SDL is the leader in Global Information Management. Global Information Management enables companies to engage with their customers throughout the customer journey -from brand awareness, to sales and after-sales support- and across languages, cultures and channels.

SDL's best-of-breed Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information across all customer touch points.

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 60 offices in 35 countries. For more information, visit

About Getty Images

Getty Images is one of the world's leading creators and distributors of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world's most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Visit Getty Images at to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.

Getty Images
Jodi Einhorn
Public Relations Manager
Direct: 646.613.4121
Mobile: 917.716.6052

SDL Europe and Corporate Headquarters
Amy Hall
+44 1628 410120

SDL Americas
Kara Creer
+1 303 402 2448

Richard Delanty
+852 2980 3556

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