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Getting the Most Out of Your Closet: Fashion Lovers Find an iPhone App to Help Them Shop Smarter

  (August 16, 2011)

Westfield, NJ (PRWEB) August 16, 2011

Left Brain/Right Brain LLC announces the 4.0 release of Stylebook, their popular fashion closet app for the iPhone and iPod Touch. The app provides a number of tools to help shoppers get the most out of their wardrobeincluding a closet to catalog pictures of their own clothes, customizable categories, a calendar to plan what to wear, a worn history log to track how often clothes are worn, a style inspirations library and an outfit creator to let users build outfits and mood boards.

As fall approaches, shoppers head out to stores to revamp their wardrobes with expensive items like coats, boots and handbags. Stylebook is the perfect tool to aid them in making a smart purchase. Big-ticket items need to be wardrobe workhorses, said Jessica Moore, co-creator of Stylebook, meaning they can be worn with many different outfits for different occasions. The app allows shoppers to bring their entire wardrobe with them to the store so they can easily match their potential purchase with things they already own. This can be done by quickly flipping through their wardrobe catalog or by plugging an image of the new item into their favorite outfits to see how many combinations can be achieved before buying it. The ultimate goal is to help Stylebook users get the most out of their current wardrobe and future purchases. Armed with the knowledge that an investment piece will go a long way with their current wardrobe and their money will be well spent, shoppers can feel free to spring for more expensive but higher-quality items.

Device Requirements:
iPhone or iPod Touch

Stylebook Features:

  • Add images of your own clothes     
  • Automatic background removal and manual edit for clothing items
  • Create magazine-style outfit layouts     
  • Layer and resize clothing on a free-form canvas     while in outfit editor
  • Add unlimited items to your outfits
  • Calendar
  • Wardrobe history log
  • Custom categories for inspiration, clothing and looks
  • Style inspiration library to save and catalog images
  • Share with friends via e-mail or Facebook
  • Bulk-email several looks, clothing or inspirations at once
  • Add notes and tags to any item
  • Search for items with keywords and tags
  • Save Stylebook content to your Camera Roll
  • Style Stats

Pricing and Availability:
Stylebook is $3.99 (USD)
Currently available through the iTunes App Store

Stylebook Has Been Featured By:
The Wall Street Journal, The New York Times, The Los Angeles Times, Harper's Bazaar UK, NBC's "The Thread", InStyle, Lucky Magazine, Refinery29, New York Magazine's "The Cut", The iTunes App Store ("Apps For The Clothes Minded" Feature), The Tyra Banks Show and many more.

About Left Brain / Right Brain LLC:
Left Brain / Right Brain LLC is a Westfield, NJ-based software company co-founded by programmer Bill Atkins and Jessica Moore, a former fashion publishing assistant with five years of industry experienceincluding three years in the Lucky art department and an internship in the Vogue fashion closet.


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