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Getfugu Announces Completion of Alpha Version of Groundbreaking 3D Product Recognition Technology

(February 23, 2010)

WEST HOLLYWOOD, CA -- (Marketwire) -- 02/23/10 -- Getfugu, Inc. (http://www.getfugu.com/) (OTCBB: GFGU), the next generation mobile search tool, announced today that it has completed the initial phase of design and prototype of real time 3D product recognition. This technology provides consumers with the ability to recognize products, shapes, and logos through the viewfinder in real time. Once an object is recognized, Getfugu provides supplemental information on the object. Consumers can walk down a street and gather information on any object simply by pointing their phone at the object whether it includes a logo or not. Images submitted are compared against a library of 3D product images. Consumers will have the ability to register items and products themselves, as Getfugu is currently doing with brand logos.

For example, a consumer can point their phone at a parked car and retrieve purchase price, options and features and gain other valuable information. Or they could point their phone at a television they wish to purchase and retrieve feedback from other customers regarding the purchase and the nearest retailer with the best price.

The technology will simultaneously recognize multiple products at the same time. The detail retrieved from the server depends on the pace of movement of the object within the frame. This technology is extremely efficient and usable regardless of the handset being used. It represents the next phase in the development of the popular mobile search tool and Getfugu is the first company to announce development that is robust enough to support widespread commercial use.

The development of 3D product/object recognition combined with the work being done on facial recognition provides a future framework for a vast array of new recognition applications.


Getfugu is already available on several major platforms, including iPhone, BlackBerry, J2ME and Android. Getfugu is a revolutionary new mobile search tool that is designed to work agnostically on the majority of the world's leading phone platforms. The key consumer services: See it'; 'Say it' and 'Get It' integrate the phones' core technologies into a single easy-to-use tool. Consumers simply point their phone's camera at a logo (or photo) or speak the brand into the microphone to reach content.

The Getfugu application is also available for free download at http://www.getfugu.com.

About Getfugu

Getfugu, Inc.'s revolutionary "See It, Say It, Get It" technology is the first carrier agnostic, platform agnostic mobile search platform. Getfugu will change the way people access the web with their mobile phones. It is designed to facilitate and encourage users by integrating the mobile phone's core strengths -- image, voice and location recognition -- into a single customizable application. Additionally, Getfugu offers the only mobile ecommerce platform available worldwide today. The Getfugu platform will soon be available for 97% of the mobile phones available (over 3.3 billion handsets) worldwide.

For more information on Getfugu, please visit our website at: www.Getfugu.com.

Forward-Looking Statements

Except for statements of historical fact, the matters discussed above are forward looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, intense competition, and difficulty in developing, exploiting and protecting proprietary technologies; as well as additional risks factors discussed in the reports filed by the company with the Securities and Exchange Commission, which are available on its website at http://www.sec.gov. Except as required by law, the company undertakes no obligation to update any information.

Company Contact:
Michael Selsman
Email Contact
310-553-5732


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Related Keywords: Getfugu, Camera, Internet, Communications, Digital Audio, Web, PDA, iPods, iphone, Search, Applications, Images, Marketwire, Inc., Apple Computer, Television, Internet Technology, Other,

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