Company News: Page (1) of 1 - 11/07/11 Email this story to a friend. email article Print this page (Article printing at page facebook Partners With TRUSTe to Provide Privacy Certification for Cloud-Based Applications on Its Business Software Marketplace

TRUSTe's Powerful Trustmark Brings Value to Cloud-Based Business Applications by Helping Them Show Clear Data Management and Privacy Practices (November 07, 2011)

SAN FRANCISCO, CA -- (Marketwire) -- 11/07/11 -- TRUSTe, the leading online privacy solutions provider, today announced that it has partnered with, the fastest growing independent online marketplace for cloud-based business applications, to provide privacy and data management certification services for's Business Software Marketplace. Through the partnership, will make TRUSTe's TRUSTed Cloud online privacy certification available to its more than 1500 B2B SaaS application providers. This additional service will enable application providers to reassure customers with transparent and easy-to-understand information about their privacy practices and handling of corporate data. As a result, these application developers can increase adoption and shorten sales cycles by removing privacy concerns.

"Through this partnership, proactively addresses the growing privacy concerns about the collection, storage and management of data in the cloud," said Chris Babel, CEO of TRUSTe. "TRUSTe designed TRUSTed Cloud to meet specific privacy needs in this rapidly expanding market. By leveraging our online privacy heritage and maintaining a strong focus on transparency and accountability, our mission is to minimize privacy fears around cloud adoption. With the enormous reach of its marketplace, is an ideal partner to help us achieve that goal."

"TRUSTed Cloud allows our business application providers to address privacy around data management upfront, eliminating a key barrier to sales," said Manuel Jaffrin, co-founder for "Knowing that an application is TRUSTe-certified -- with privacy practices in alignment with all recognized standards -- is a huge differentiator for businesses looking to increase their usage of cloud computing."

Through TRUSTe's partnership with, customers on the Business Software Marketplace can now quickly evaluate an application's data privacy practices, so that organizations can determine if an application is appropriate for their particular usage or not. The TRUSTe trustmark will be clearly shown next to certified applications.

TRUSTed Cloud Data Privacy Certification is available immediately for applications on the marketplace. Application providers can contact for more information by going to

With more than 4,500 customers worldwide, TRUSTe provides privacy management solutions for all online channels -- including websites, mobile applications, advertising, cloud services, business analytics and email marketing.

About TRUSTed Cloud
Since being made available less than five months ago, more than 200 platforms have now adopted TRUSTed Cloud. TRUSTed Cloud was developed to establish clear data privacy practices in a distributed cloud environment. With TRUSTed Cloud, online service and third party application providers can communicate that their customer data is handled responsibly by adhering to TRUSTe's high privacy standards and complying with all government regulations.

TRUSTed Cloud certification builds platform trust by immediately showing that an online service or application provider:

  • maintains clear and accurate disclosure of all privacy practices and policies;
  • complies with a set of privacy program requirements based on transparency, choice and accountability; and
  • guarantees that all of its data collection, sharing and usage meet the TRUSTed Cloud program requirement criteria.

To learn more about TRUSTed Cloud, click here to access TRUSTe's website for more information.

About is a free online self-service marketplace to help small to mid-sized businesses (SMBs) easily discover and choose the right applications for their business. They are supported in their discovery with a recommendation tool, independent product reviews, peer analysis, white papers and more to help evaluate the right solutions.

In addition, serves as a global online marketing channel for the ever-growing numbers of business application developers.

Headquartered in Barcelona Spain, operates primarily in North America and the U.K. and is privately owned and backed by Nauta Capital.

About TRUSTe
TRUSTe is the leading online privacy solutions provider and provides a broad suite of privacy services to help businesses build trust and increase engagement across all of their online channels -- including websites, mobile applications, advertising, cloud services, business analytics and email marketing. Over 4,500 web properties including those from top companies like Apple, AT&T, Disney, eBay, Facebook, HP, Microsoft, Nationwide, Pfizer and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit

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Media contact:
Kim Barsi
Storyboard PR for TRUSTe
(415) 516-5863

Manuel Jaffrin for
(415) 992-8019

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Related Keywords: TRUSTe, online privacy, TRUSTed Cloud, privacy certification,, privacy management, Spain, Marketwire, , HP, Internet Technology, Business, Email,

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