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Geo-Targeting From Abacast Bringing Broadcasters Higher CPMs and More BusinessAbacast Broadcasting Customers See an Average CPM Increase of 50% and Are Closing Additional Business With Listener Geo-Targeting (March 28, 2012)
VANCOUVER, WA -- (Marketwire) -- 03/28/12 -- Abacast, a leading provider of streaming and cloud-based advertising management software and services for the online radio industry, announced that customers are seeing significantly increased CPMs and are able to close more business when using the listener geo-targeting capabilities available in the cloud-based Clarity Digital Radio System.
Abacast reported that, in aggregate, its broadcasting customers are seeing an average increase of 50% for geo-targeted CPMs versus non-targeted CPMs.
Even more importantly, broadcasters are reporting being able to close business that they believe is exclusively tied to geo-targeting capabilities. One example cited was a large insurance provider who wanted to advertise on a large scale but was not licensed in every state. With Clarity geo-targeting they were able to limit their ads to only those states in which they are licensed. Another example was a large oil company who wanted to target listeners in Gulf States only.
"As more and more advertisers base the success of their campaigns on efficiencies, it is important that we be able to offer targeting by DMA," said Tom Fitzgerald, Manager of ESPN Audio Sales. "With DMA targeting we can help our clients cut waste and change messaging to become more relevant to the local listener."
"Our goals with the Clarity system are to help online radio customers maximize their streaming profits and to lower their digital risk," said Rob Green, Abacast CEO. "Clarity's geo-targeting capabilities directly support these two goals by increasing the value of their digital inventory and by increasing their breadth of offerings."
Clarity geo-targeting is currently being used by a select group of Abacast broadcaster customers, with general availability in Q2 2012.
About Abacast (http://www.abacast.com/)
Abacast is the largest online radio solutions provider to offer in-production geo-targeting and offers one of the most complete platforms of streaming, advertising, and analytics services available from a single vendor. Abacast Clarity Digital Radio System helps online radio broadcasters increase their profitability and reach new audiences across the web, mobile, and social. Abacast was founded in 2000 and currently serves hundreds of radio industry customers and thousands of stations.
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