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Gentner Forms Disty Partnerships With Starin Distributing, vSO

Distributors based in Indiana, New Jersey (October 01, 2001)
Gentner Communications Corp. has established distribution partnerships with Starin Distributing Inc. (Chesterton, Ind.) and vSO Marketing, L.L.C. (Fairfield, N.J.) to ensure
Gentner dealers and integrators throughout the country have adequate supply
of the company's conferencing products.

According to Frances Flood, president and chief executive officer of
Gentner, these relationships are based on evaluation of the company's
distribution strategy over the past year. "We recognize an opportunity to
strengthen our distribution model by establishing regional outlets that can
quickly and efficiently service dealers in their local area. Recent feedback
from distributors indicates an increasing demand for our products, and with
these new relationships in place we can more effectively meet the needs of
our dealers across the country," said Flood.


Pricing and technical support will remain unchanged for dealers who choose
to purchase Gentner equipment through regional distributors, while shipping
times and costs can be expected to go down.

Starin Distributing operates in tandem with Starin Marketing Inc., a
manufacturers rep firm focusing on the professional audio, video, lighting
and security markets across the northern Midwest. Headquartered in
Chesterton, Ind., Starin Distributing has offices in Minneapolis, Cleveland,
Indianapolis, Grays Lake, Ill. and Mount Prospect, Ill.

VSO Marketing was established by the principals of The John B. Anthony Co.,
Gentner's metro-New York representative, specifically for the purpose of
providing regional Gentner dealers with local distribution and support.

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