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Generic Media Launches Live Broadcasting Trials

(December 11, 2001)
Generic Media today announced trials to stream live events through the Generic Media Publishing Service. The addition of live support in the Generic Media Publishing Service provides companies the ability to broadcast events in every major format and bit rate, across multiple devices and platforms. The Generic Media Publishing Service delivers live and on-demand content through on-the-fly conversion from a single media source.

Live broadcasting is fundamentally easier and more effective with the Generic Media Publishing Service. Previously, broadcasting a live event on the Web could require a truckload of equipment on-site. With the Generic Media Publishing Service, a simple set up of a single laptop computer, a camera and an Internet connection is all that is required at the event site. Webcasts reach viewers in all major media formats originating from a single standards-compliant stream (RTSP and RTP). No longer will broadcasters need to worry about leaving viewers behind because of format incompatibility.

"The Generic Media Publishing Service was created to deliver content over the Internet as easily and effectively as possible. We're pleased to further meet customer needs by extending that capability to live events," said Peter Hoddie, president, Generic Media. "By eliminating many of the technical hurdles, we're making live events, such as concerts and corporate announcements, incredibly easy to publish, while opening the door for companies to move beyond typical uses of webcasting."

The Generic Media Publishing Service is the industry's first solution to provide server-side archiving of events in real time, providing a digital asset that is ready for on-demand playback upon an event's conclusion. The solution has also been designed for high reliability with automatic server-side failover to a secondary live feed. The system can also be directed to failover to pre-recorded content, such as a "We'll be right back" message or other pre-recorded media content, ensuring that audiences will always receive content when tuning into an event.

Live support within the Generic Media Publishing Service works in collaboration with established capture software products, such as Sorenson Broadcaster and Channel Storm's Live Channel. By integrating with familiar workflows for live event production, Generic Media's service provides an easy and effective process, from source to audience.

"Webcasting is quickly becoming an essential communication tool for many organizations," said Moti Krispil, CEO, Channel Storm. "Our Live Channel software offers complete television studio functionality, and an ease of use never seen before. Using Live Channel, anyone can easily produce and broadcast live programs. Combining the Live Channel software with the Generic Media Publishing Service webcasters have a compelling, effective and affordable solution to communicate their message to the widest possible audience."

Generic Media's live service is available immediately for trials with the Generic Media Publishing Service and will be available publicly in spring of 2002.

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