General Cannabis, Inc. (OTCQX: CANA) (PINKSHEETS: CANA), a technology-based Internet marketing services company, today announced the appointment of Jerry Lotter as Director of Operations and announced record monthly revenue for WeedMaps Media.

Over his 21-year career, Mr. Lotter, 44, has been a business founder....." />
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General Cannabis Appoints Jerry Lotter as Director of Operations; Announces Record Monthly Revenue for WeedMaps Media

(September 08, 2011)

NEWPORT BEACH, CA -- (Marketwire) -- 09/08/11 -- General Cannabis, Inc. (OTCQX: CANA) (PINKSHEETS: CANA), a technology-based Internet marketing services company, today announced the appointment of Jerry Lotter as Director of Operations and announced record monthly revenue for WeedMaps Media.

Over his 21-year career, Mr. Lotter, 44, has been a business founder, owner and consultant to a variety of industries, focused on sales, marketing, finance, lead generation, call center and data management. Previously, Mr. Lotter served as director and president of a real estate finance firm in Southern California. Earlier, he oversaw U.S. operations for Royal Crown Enterprises, a company specializing in nationwide distribution of general merchandise and grocery products to national chain accounts. Mr. Lotter holds a bachelor's degree in international relations with an emphasis in business from the University of Southern California.

"We are excited to welcome Jerry as part of the General Cannabis executive leadership team where we will draw on his vast experience and proven record of success in the merchandising and distribution, call center and data management industries," said Jim Pakulis, CEO of General Cannabis. "Jerry is a timely and important addition to General Cannabis as we continue to pursue the growth and development of our current business lines and explore opportunities to acquire and build new and complementary Internet marketing services."

"I am thrilled to bring my consulting and leadership experience to General Cannabis and look forward to working with the talented team to maintain the positive momentum and success the Company has experienced to date," said Jerry Lotter.


WeedMaps Media Progress Update

The Company also reported that WeedMaps Media announced record monthly revenue of $1.2 million for the month of August 2011, up from $1.0 million in July 2011. Additionally, www.WeedMaps.com reached a record 8.5 million page views, up from 6.2 million page views in July 2011. This growth is partly due to a 27% increase in Android visitor traffic since the month of July 2011. Recent major updates to both the Android and iPhone WeedMaps' mobile applications have also increased user engagement, leading to more page views.

"We are pleased to report continuing momentum for WeedMaps Media with our 19th consecutive month of revenue growth," said Doug Francis, President and Chief Strategy Officer of General Cannabis. "The monthly increase in page views of 37% underscores the value of our online offering and increasing brand recognition by all constituents in the medical cannabis industry. We expect that our recent addition of SC Laboratories' testing information should attract an even wider audience and increased traffic to www.WeedMaps.com as the go-to source for cannabis potency testing, standardized dosing information, and quality assurance."

About General Cannabis

General Cannabis, Inc. (OTCQX: CANA) (PINKSHEETS: CANA) a technology-based Internet marketing services company, offers customers an integrated suite of services including media, technology, marketing and information. Founded in 2010, General Cannabis is headquartered in Newport Beach, California. www.GeneralCannabis.com

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). General Cannabis, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. General Cannabis, Inc. undertakes no obligation to revise these statements following the date of this news release.


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