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GenArts to Showcase Sapphire Plug-ins at SIGGRAPH 2007

Company to demonstrate their VFX plug-ins on a wide range of products in booth 321 (July 17, 2007)

DMN Newswire--2007-7-17--GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, will be exhibiting at SIGGRAPH 2007, being held August 7-9 at the San Diego Convention Center. GenArts will feature Sapphire Plug-ins, a collection of over 200 image processing and synthesis effects, on a wide range of host platforms in the Plug-in Pavilion, booth 321. For over a decade, GenArts Sapphire Plug-ins have set the standard for sophisticated, organic visual effects which natively integrate with the industry's leading editing and compositing systems. Visitors to the booth will be given demonstrations of the latest Sapphire Plug-ins releases for: Adobe After Effects & Premiere Pro, Apple Final Cut Pro & Shake, Avid AVX Products, and Autodesk Combustion.

About GenArts, Inc.

Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems including: Adobe® After Effects® and Premiere® Pro; Apple® Final Cut Pro® and Shake®; Avid® AVX Products; Autodesk® Compositing & Editing Systems and Combustion®; Eyeon® Fusion®; Sony® XPRI®; and Quantel® generationQ products.


Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including: Pirates of the Caribbean 1, 2, and 3, Spider-Man 1, 2 and 3, Superman Returns, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, The Lord of the Rings trilogy, Star Wars Episode I, II and III, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI. Additional GenArts product information can be found at

©2007 GenArts, Inc.  All rights reserved.  GenArts and Sapphire Plug-ins are registered trademarks of GenArts, Inc. All other trademarks mentioned herein belong to their respective owners.

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Related Keywords:plug-ins, visual effects, Siggraph


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