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GenArts to Showcase Sapphire Plug-ins at NAB

Company to demonstrate new version for Avid AVX Products in booths SL5138 & SL1513S (February 03, 2006)

GenArts, Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industries, will be featuring its entire range of plug-ins at NAB 2006, including the upcoming release of Sapphire Plug-ins version 2 for Avid AVX Products. 

GenArts will have a significant presence at NAB in booth SL5138 to showcase Sapphire Plug-ins for Avid AVX Products, Adobe After Effects and Premiere Pro, Apple Final Cut Pro, Shake, and Motion, and Autodesk Combustion. Building on past years success, GenArts will also be giving hands-on demonstrations of Sapphire Plug-ins version 2 in the Avid Developer Community (booth SL1513S). The new release will feature significant usability enhancements, new effects, additional functionality, faster rendering, and support for 16-bit processing. In conjunction with Sapphire 2, GenArts will be presenting a new educational book, providing users with a comprehensive guide on using the effects. The book includes a companion DVD featuring sample projects and actual broadcast examples.

About GenArts, Inc.

Founded in 1996 in Cambridge, Mass., GenArts, Inc. is a premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, has become a standard for high-end visual effects creation, providing digital artists with a collection of over 175 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. Widely recognized for their unrivaled image quality, unique organic look and ease of use, Sapphire Plug-ins has been used extensively in an array of television programs, music videos and feature films including: The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, The Lord of the Rings trilogy, Star Wars Episode I, II and III, Spider-Man 1, 2 and 3, Sin City, The Matrix trilogy, Titanic, Lost, American Idol and CSI. They seamlessly integrate into a number of editing and compositing systems for: Adobe® After Effects® and Premiere® Pro; Apple® Final Cut Pro®, Shake® and Motion®; Avid® AVX Products; Autodesks® Discreet® Systems and Combustion®; Eyeon® Fusion®; Sony® XPRI®; and Quantel® generationQ. Additional GenArts product information can be found at

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Related Keywords:GenArts , NAB , Sapphire Plug-ins , Avid AVX Products, Adobe After Effects , Premiere Pro, Apple Final Cut Pro, Shake, Motion, Autodesk Combustion


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