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GenArts to Showcase Sapphire Plug-ins at IBC 2007

Company to demonstrate their VFX plug-ins on a wide range of products on stand 7.921 (August 21, 2007)

DMN Newswire--2007-8-21--GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, will be showcasing Sapphire Plug-ins at IBC 2007, being held September 7-11 at the Amsterdam RAI. Visitors to GenArts stand 7.921 will be given demonstrations of the latest releases of Sapphire Plug-ins, including the much anticipated new version for Autodesk systems which features over 45 new effects, as well as many enhancements to existing effects in the package. Sapphire Plug-ins will also be shown on a number of other host platforms including: Adobe After Effects & Premiere Pro, Apple Final Cut Pro & Shake, Avid AVX Products, and Autodesk Combustion. For over a decade, GenArts Sapphire Plug-ins have set the standard for sophisticated, organic visual effects which natively integrate with the industry's leading editing and compositing systems.

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About GenArts, Inc.

Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems including: Adobe® After Effects® and Premiere® Pro; Apple® Final Cut Pro® and Shake®; Avid® AVX Products; Autodesk® Compositing & Editing Systems and Combustion®; Eyeon® Fusion®; Sony® XPRI®; and Quantel® generationQ products.

Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including: Pirates of the Caribbean 1, 2, and 3, Spider-Man 1, 2 and 3, Superman Returns, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, The Lord of the Rings trilogy, Star Wars Episode I, II and III, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI. Additional GenArts product information can be found at

©2007 GenArts, Inc.  All rights reserved.  GenArts and Sapphire Plug-ins are registered trademarks of GenArts, Inc. All other trademarks mentioned herein belong to their respective owners.

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Related Keywords:visual effects, vfx, plug-ins, ibc


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