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GenArts to Showcase Sapphire Plug-ins at IBC 2006

Company to demonstrate their VFX plug-ins on a wide range of products on stand 7.946 (August 30, 2006)

GenArts, Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industries, will be showcasing Sapphire Plug-ins at IBC 2006, being held September 8-12 at the Amsterdam RAI.  Visitors to GenArts stand 7.946 will be given demonstrations of Sapphire Plug-ins version 2 for Avid AVX Products and the latest versions with Mac Intel support for Apple Shake 4.1, Final Cut Pro 5.1, and Autodesk Combustion 4. GenArts will also be presenting their plug-ins on Adobe After Effects and Eyeon Fusion.


About GenArts, Inc.

Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 190 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems including: Adobe After Effects and Premiere Pro; Apple Final Cut Pro and Shake; Avid AVX Products; Autodesks Discreet Systems and Combustion; Eyeon Fusion; Sony XPRI; and Quantel generationQ products.


Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including: Superman Returns, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, The Lord of the Rings trilogy, Star Wars Episode I, II and III, Spider-Man 1, 2 and 3, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost, and CSI. Additional GenArts product information can be found at


2006 GenArts, Inc.  All rights reserved.  GenArts and Sapphire Plug-ins are registered trademarks of GenArts, Inc. All other trademarks mentioned herein belong to their respective owners.

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Related Keywords:plug-ins, visual effects, IBC

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