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GenArts to Showcase Sapphire Plug-ins at Digital Video Expo 2008

Company to demonstrate their VFX plug-ins on a wide range of products in booth 419 (October 15, 2008)
DMN Newswire--2008-10-15--GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, will be showcasing Sapphire Plug-ins at DV Expo 2008, being held November 5-6 at the Los Angeles Convention Center. Sapphire Plug-ins is a collection of over 200 image processing and synthesis effects that natively integrate with leading editing and compositing systems.

Visitors to GenArts booth 419 will be given demonstrations of Sapphire Plug-ins on a wide range of platforms, including: Adobe After Effects & Premiere Pro; Apple Final Cut Pro and Motion; and The Foundrys Nuke. In addition, GenArts will be showing a technology preview of Sapphire v3 for Avid AVX Products. Version 3 will include additional functionality, over 30 new plug-ins, and improvements to existing effects.

About GenArts
Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems from Adobe, Apple, Avid, Autodesk, Assimilate, Digital Vision, Eyeon, FilmLight, The Foundry, Quantel and SGO.

Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including Iron Man, Indiana Jones and the Kingdom of the Crystal Skull, The Hulk, Spider-Man 1, 2 and 3, The Chronicles of Narnia, The Lord of the Rings trilogy, Star Wars - Episode I, II and III, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI. Additional GenArts product information can be found at

©2008 GenArts, Inc.  All rights reserved.  GenArts and Sapphire Plug-ins are registered trademarks of GenArts, Inc. All other trademarks mentioned herein belong to their respective owners.

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Related Keywords:plug-ins, visual effects, vfx, effects, Sapphire, dv expo


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