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GenArts to Showcase Sapphire Plug-ins at DV Expo West 2007

Company to demonstrate their VFX plug-ins on a wide range of products in booth 426 (November 27, 2007)

DMN Newswire--2007-11-27--GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, will be showcasing Sapphire Plug-ins at DV Expo West 2007, being held December 5-6 at the Los Angeles Convention Center. Sapphire Plug-ins is a collection of over 200 image processing and synthesis effects that natively integrate with leading editing and compositing systems.

Visitors to GenArts booth 426 will be given demonstrations of Sapphire Plug-ins on a wide range of platforms, including the recently released version 2 for Adobe After Effects & Premiere Pro, Apple Final Cut Pro, and Autodesk Combustion. This new release features over 30 new effects, plus many new parameters and improvements to existing effects in the package. New effects include FilmDamage, ZDefocus, Cartoon, BleachBypass, GradientMulti, SwishPan, Light3D, Deband, and TextureNeurons. Sapphire Plug-ins will also be shown on a number of other host platforms including Avid AVX Products and Apple Shake.

About GenArts, Inc.
Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems including: Adobe® After Effects®, Premiere® Pro and Premiere® Elements; Apple® Final Cut Pro® and Shake®; Avid® AVX Products; Autodesk® Compositing & Editing Systems and Combustion®; Eyeon® Fusion®; and Quantel® generationQ products.

Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including: Pirates of the Caribbean 1, 2, and 3, Spider-Man 1, 2 and 3, Superman Returns, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, The Lord of the Rings trilogy, Star Wars Episode I, II and III, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI.
Additional GenArts product information can be found at

©2007 GenArts, Inc.  All rights reserved.  GenArts and Sapphire Plug-ins are registered trademarks of GenArts, Inc. All other trademarks mentioned herein belong to their respective owners.

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Related Keywords:plug-ins, visual effects, DV Expo


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