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GenArts to Show Latest Sapphire Plug-ins at NAB 2007

Company to demonstrate new effects for Autodesk Systems and other host platforms in booth SL2829 (April 03, 2007)

DMN Newswire--2007-4-3--GenArts, Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industries, will be featuring its expanded range of plug-ins at NAB 2007 in booth SL2829, a larger redesigned exhibit space.  

Visitors to the GenArts booth will get a first glimpse of Sapphire Plug-ins 4 for Autodesk Compositing & Editing Systems, slated to be released later in Q2. The new version 4 features over 40 new effects, as well as many enhancements and new parameters for existing effects in the package.  

GenArts will also be giving hands-on demonstrations of the latest Sapphire Plug-ins releases on a number of host platforms including: Avid AVX Products, Apple Final Cut Pro and Shake, Autodesk Combustion, and Eyeon Fusion. The latest version for Adobe After Effects and Premiere Pro, with support for Intel Macs, will be shown on Adobes new Creative Suite® 3.  

The recent Sapphire 2.05 upgrade for Avid products adds Universal support for Intel-based Macs to the previously released version 2, which includes 46 new effects and many functionality improvements. Visit for a customer profile on Turner Studios, who are using Sapphire 2 on their 40+ Avid systems for cutting-edge promo work. 


Additionally at NAB, GenArts will showcase their first educational book, Sapphire Plug-ins 2 for Avid: A Guide to Creating Visual Effects, which provides users with a comprehensive training guide on the latest effects package. The book and companion DVD offer a thorough analysis of the more popular Sapphire effects, and suggest ways to work with them in multi-layered, advanced techniques.  

About GenArts, Inc.

Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 190 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems including: Adobe® After Effects® and Premiere® Pro; Apple® Final Cut Pro® and Shake®; Avid® AVX Products; Autodesk® Compositing & Editing Systems and Combustion®; Eyeon® Fusion®; Sony® XPRI®; and Quantel® generationQ products.

Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including: Pirates of the Caribbean 1, 2, and 3, Superman Returns, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, The Lord of the Rings trilogy, Star Wars Episode I, II and III, Spider-Man 1, 2 and 3, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI.

Additional GenArts product information can be found at


©2007 GenArts, Inc.  All rights reserved.  GenArts and Sapphire Plug-ins are registered trademarks of GenArts, Inc. All other trademarks mentioned herein belong to their respective owners.

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Related Keywords:plug-ins, visual effects, NAB

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