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GenArts to Introduce Their Latest Sapphire Plug-ins at NAB 2007

Company to showcase their latest VFX plug-ins and demo reel in newly designed booth SL2829 (February 13, 2007)

DMN Newswire--2007-2-13--GenArts, Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industries, will be featuring its entire range of plug-ins at NAB 2007, being held April 16-19 at the Las Vegas Convention Center. Exhibiting in a newly designed booth, GenArts will have an expanded presence at this year’s NAB.

Visitors to booth SL2829 will be given demonstrations of the latest versions of Sapphire Plug-ins on a number of host platforms including: Autodesk Compositing & Editing Systems and Combustion, Avid AVX Products, Adobe After Effects and Premiere Pro, and Apple Final Cut Pro and Shake.

The expanded booth will also include a theater where GenArts will debut a new demo reel featuring Sapphire Plug-ins and representing the most recent work from premier post production houses worldwide.


About GenArts, Inc.
Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 190 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems including: Adobe® After Effects® and Premiere® Pro; Apple® Final Cut Pro® and Shake®; Avid® AVX Products; Autodesk® Compositing & Editing Systems and Combustion®; Eyeon® Fusion®; Sony® XPRI®; and Quantel® generationQ products.

Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including: Pirates of the Caribbean 1, 2, and 3, Superman Returns, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, The Lord of the Rings trilogy, Star Wars – Episode I, II and III, Spider-Man 1, 2 and 3, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI.
Additional GenArts product information can be found at

©2007 GenArts, Inc.  All rights reserved.  GenArts and Sapphire Plug-ins are registered trademarks of GenArts, Inc. All other trademarks mentioned herein belong to their respective owners.

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Related Keywords:plug-ins, visual effects, NAB


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