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GenArts to Exhibit at 2010 NAB Show

Booth Will Feature Product Demonstrations With Industrial Light & Magic and Sneak Peeks of New Visual Effects Software Products (April 07, 2010)

CAMBRIDGE, MA -- (Marketwire) -- 04/07/10 -- GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that it will exhibit at the 2010 NAB Show, held in Las Vegas at the Convention Center April 12-15. There, GenArts will showcase a number of product demonstrations, including GenArts Sapphire™ 5 for Adobe After Effects and GenArts Monsters GT™ for After Effects. GenArts will also be available at NAB to discuss GenArts Sapphire™ for Autodesk Smoke on Mac, a highly anticipated release among the visual effects community. In addition, Jeroen Schulte of Industrial Light & Magic will be on hand to demonstrate how GenArts software was used to create breathtaking visual effects in blockbuster films.

This year, booth No. SL2607 is home to GenArts' captivating demonstrations and long-awaited product sneak peeks. GenArts will provide demos of Sapphire and Monsters, as well as its most recent additions, Tinder by GenArts™ and particleIllusion™. Monsters GT for After Effects and Sapphire 5 for After Effects will debut at this year's show, and sneak peeks of the two products will showcase new unique effects, and productivity and creativity enhancements that are all hallmarks of the GenArts brand. NAB 2010 is also the chosen venue to reveal details about the much-anticipated Sapphire for Autodesk Smoke on the Mac. Product specialists will be available to answer questions about this new release, and reiterate its many benefits. (All three new products -- Monsters GT, Sapphire 5 for After Effects and Sapphire for Autodesk Smoke on Mac -- will be available in Q2 2010.)

On April 12-14, visit the GenArts booth to see real-life examples of how GenArts products have impacted the feature-film industry. Industrial Light & Magic's Jeroen Schulte will join GenArts to demonstrate the company's use of GenArts products on "Terminator Salvation," "Transformers: Revenge of the Fallen" and Best Visual Effects Oscar nominee "Star Trek."

GenArts will also participate in key industry events during NAB. On Tuesday, April 13 at The Post Pit, GenArts Chief Scientist Gary Oberbrunner will present tips and tricks for bringing any visual effects project to life. GenArts is a sponsor at a number of events as well, including Filmapalooza, where free trial licenses of Sapphire will be available. For a full list of GenArts events at NAB, along with dates and locations, please visit

Visit the GenArts booth, No. SL2607, at the 2010 NAB Show! For more information on GenArts' presence at the show, please visit Additional information on the show, including show hours, can be found at

About GenArts Products
Since the company's founding in 1996, GenArts software has been utilized in thousands of films, television broadcasts and commercials, including more than 20 Oscar-nominated pieces such as "Titanic"; "I, Robot"; "Armageddon"; "Star Wars Episode I, II and III"; "The Matrix" trilogy; "The Lord of the Rings" trilogy; "Pearl Harbor"; "Spider Man"; "Pirates of the Caribbean"; "Harry Potter and the Prisoner of Azkaban"; "Transformers"; "The Chronicles of Narnia: The Lion, the Witch and the Wardrobe"; "Avatar" and many more.

GenArts Sapphire
The gold standard for visual effects, Sapphire equips digital artists with a collection of more than 200 state-of-the-art image processing and synthesis effects such as glows, glints, lightning, film effects, warps and textures. Over the last 13 years, Sapphire has become the plug-in suite of choice for production compositors and editors who require the perfect balance between creativity and productivity. Sapphire is used extensively and by a broad range of artists and editors in the production and post-production of feature films, broadcast television, commercial advertising and music videos. Sapphire has the distinction of having been a key component of an Academy award-nominated film for the past 13 consecutive years.

GenArts Monsters
With a long and illustrious heritage, Monsters can be seen in countless films, commercials and promos around the world. Ideally suited to the artist or editor whose visual effects projects afford more detailed, meticulous control of a broad range of effect parameters, every Monsters effect has full color depth and 64-bit processing for advanced imaging at any resolution from SD to Imax, ensuring perfect quality on every frame. Monsters includes a wide range of effects such as phenomena synthesis simulators, image tools, wipes, warps and blurs, as well as many unique and unusual effects not found anywhere else.

Tinder by GenArts
Designed to enhance the creative capabilities of some of the industry's leading compositing platforms, Tinder by GenArts is a versatile collection of plug-ins featuring an array of organic effects, everyday tools, and a host of blurs, generators and warps. Opt for instant gratification with hundreds of presets, or add your unique touch with a multitude of adjustable parameters. This suite of visual effects plug-ins is a valuable addition to any VFX arsenal, delivering unlimited creative possibilities.

particleIllusion for After Effects
particleIllusion for After Effects is a sprite-based particle effects plug-in designed to provide the most comprehensive effects creation tool and efficient workflow. particleIllusion features an ever-growing collection of more than 2,800 different preset emitters such as smoke, fire, explosions, water effects, sparkles, and countless abstract effects. Praised for its power, speed and ease-of-use, particleIllusion has become the industry standard for the creation of amazing particle-based visual effects.

About GenArts
GenArts, Inc. is the premier provider of specialized digital visual effects for the film, broadcast and video industries. As visual effects have become essential to the art of storytelling, GenArts' tools have emerged as the standard for creating high-end visual effects at leading studio, broadcast and post-production facilities around the world. GenArts' products have been used extensively to create an array of breathtaking effects for countless feature films, television shows, commercials and music videos. GenArts enjoys the unique distinction of having been a key component of an Oscar-nominated film for the past 13 consecutive years.

The GenArts Sapphire™, Monsters™, Raptors™, Tinder™ and particleIllusion™ portfolio equips digital artists with a collection of state-of-the-art visual effects such as glows, light rays, lens flares, film, fire, fluid and particles to create the continually innovative looks that bring the entertainment industry's dazzling stories and broadcasts to life. GenArts tools seamlessly integrate as software plug-ins into all leading editing and compositing systems. GenArts was founded in 1996 in Cambridge, Mass.

For Further Information Please Contact:
Nicole Panas, GenArts Inc., T: 617-492-2888 E: [email protected]
Ashley Wilkinson, BOCA Communications, T: 415.738.7718 x4 E: [email protected]

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