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GenArts To Showcase Sapphire Plug-ins At DV Expo

Plug-ins for After Effects compatible products and Avid Xpress Pro (July 06, 2004)

At the upcoming DV Expo East, GenArts, Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industry, will be exhibiting its renowned Sapphire Plug-ins in the Plug-in Pavilion, booth number 223. The conference is taking place at the Jacob K. Javits Conference Center in New York City 14th-16th July 2004.

Visitors to the GenArts booth will be able to experience hands-on demos of Sapphire Plug-ins running on a wide range of products, including Adobe After Effects, Apple Final Cut Pro, Discreet combustion, and Avid Xpress Pro.

?Following our very positive first experience as exhibitors in the Plug-in Pavilion at NAB, we are looking forward to working with this great group of plug-in developers again at DV Expo East. Its a perfect one stop shop for the latest and greatest in the world of effects plug-ins, said Kathryn Cree Bouchard, Director of Marketing at GenArts.

For further information, please visit the GenArts website at

About GenArts Sapphire Plug-ins
Sapphire Plug-ins provide digital artists with a collection of over 175 state-of-the-art image processing and synthesis effects. They fully and seamlessly integrate into a number of editing and compositing systems including: Adobe After Effects and Premiere; Apple Final Cut Pro, Shake and Motion; Avid Media Composer Adrenaline, Media Composer, Xpress Pro, Xpress, Xpress DV, Symphony, DS, Nitris and Newscutter; Discreet combustion, flint, flame, inferno, fire, smoke and burn; eyeon Software Digital Fusion; Quantel generationQ; and Media 100 844/X. Sapphire Plug-ins offer a comprehensive suite of tools and effects that can transform any film or video clip. They are resolution-independent, include multi-processor support for faster rendering, and run on Windows, Mac, Linux, and Irix. Effects in the package range from everyday tools such as Glows, EdgeRays, LensFlare, Glint, Blurs and RackDefocus, to more exotic effects like Lightning, FlysEye, JpegDamage, HalfTone and Textures.

About GenArts, Inc.
Based in Cambridge, Mass., GenArts, Inc. is a premier provider of digital visual effects plug-ins for the film and video industry. Introduced in 1996, Sapphire Plug-ins have become an industry standard for high-end visual effects creation at leading studios, broadcast and post production facilities around the world. They are widely recognized for their unrivaled quality and ease-of-use, and have been used extensively to create an array of feature films such as Spider-Man I and II, The Lord of the Rings, The Matrix trilogy Terminator 3, X-Men II, Daredevil, Star Wars-Episode I and II, Ice Age, Pearl Harbor, Final Fantasy, Dinosaur, Titanic, Armageddon, Planet of the Apes, Contact, Star Trek and Godzilla. Additional GenArts product information can be found at


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Related Keywords:GenArts, digital visual effects, Sapphire Plug-ins, DV Expo East, Adobe, After Effects, Apple, Final Cut Pro, Discreet, combustion, Avid, Xpress Pro, Kathryn Cree Bouchard, Shake, Motion, Adrenaline, Newscutter, Nitris, Quantel, Media 100,


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