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GenArts To Showcase Sapphire Plug-Ins at DV Expo West

Company to preview Sapphire V.2.0 for Avid (December 01, 2005)

GenArts, Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industry, today announced that it will be demonstrating Sapphire Plug-ins on a variety of host platforms at DV Expo West at the Los Angeles Convention Center, December 7 9.

Visitors to the GenArts booth 123A will receive hands-on demonstrations of Sapphires 175+ visual effects running on Adobe After Effects, Apple Final Cut Pro, Shake and Motion, and Autodesk Combustion. GenArts will also be offering a sneak peek at Sapphire Plug-ins version 2.0 for Avid running on Avid Xpress Pro HD. The new release, which is slated for delivery early in 2006, will feature significant usability enhancements, new effects, additional functionality, faster rendering, and support for 16-bit processing.

About GenArts' Sapphire Plug-ins
Sapphire Plug-ins provide digital artists with a collection of over 175 state-of-the-art image processing and synthesis effects. They fully and seamlessly integrate into a number of editing and compositing systems including: Adobe After Effects and Premiere; Apple Final Cut Pro, Shake and Motion; Avid Media Composer Adrenaline, Media Composer, Xpress Pro, Xpress, Xpress DV, Symphony, DS, Nitris and Newscutter; Autodesk Combustion; Discreet Flint, Flame, Inferno, Fire, Smoke and Burn; eyeon Software Fusion; Quantel generationQ; and Sony Xpri. Sapphire Plug-ins offer a comprehensive suite of tools and effects that can transform any film or video clip. They are resolution-independent, include multi-processor support for faster rendering, and run on Windows, Mac, Linux, and Irix. Effects in the package range from everyday tools such as Glows, EdgeRays, LensFlare, Glint, Blurs and RackDefocus, to more exotic effects like Lightning, FlysEye, JpegDamage, HalfTone and Textures.

About GenArts, Inc
Based in Cambridge, Mass., GenArts, Inc. is a premier provider of digital visual effects plug-ins for the film and video industry. Introduced in 1996, Sapphire Plug-ins have become an industry standard for high-end visual effects creation at leading studios, broadcast and post production facilities around the world. They are widely recognized for their unrivaled quality and ease-of-use, and have been used extensively to create an array of feature films such as Star Wars-Episode I, II, and III, Sin City, Spider-Man 1 and 2, The Lord of the Rings trilogy, The Matrix trilogy, I Robot, Harry Potter and the Prisoner of Azkaban, Terminator 3: Rise of the Machines, X-Men II, Daredevil, Ice Age, Pearl Harbor, Final Fantasy, Dinosaur, Titanic, and Armageddon.

Additional GenArts product information can be found at


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Related Keywords:GenArts, Sapphire Plug-ins, Avid, visual effects, After Effects, Final Cut Pro, Shake, Combustion, Avid Xpress Pro HD,

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