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GenArts To Show Sapphire Plug-Ins for Apples Motion at IBC

Also supports Avid Xpress Pro and After Effects compatible products (September 01, 2004)

At the upcoming IBC conference and exhibition (Amsterdam RAI from 10 - 14 September 2004), GenArts Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industry, will be demonstrating Sapphire Plug-ins for Motion, Apples new motion graphic design and production application, for the first time in Europe. Visitors to the GenArts stand, number 10.311 in the Plug-in Pavilion across from Adobe, will receive hands on demonstrations of Sapphire running with Motion, as well as a wide range of other products including Adobe After Effects, Apple Final Cut Pro and Shake, Discreet combustion, and Avid Xpress Pro.

Sapphire Plug-ins provide digital artists with a collection of over 175 state-of-the-art image processing and synthesis effects that can quickly and easily transform any film or video clip. They are fully and seamlessly integrated in the host systems user interface, and include many useful tools such as Glows, EdgeRays, LensFlare, Glint, Blurs and RackDefocus, as well as a host of sophisticated effects such as Lightning Zaps, FlysEye, JpegDamage, HalfTone and Textures.

For further information, please visit the GenArts website at

About GenArts Sapphire Plug-ins
Sapphire Plug-ins fully and seamlessly integrate into a number of editing and compositing systems including: Adobe After Effects and Premiere; Apple Final Cut Pro, Shake and Motion; Avid Media Composer Adrenaline, Media Composer, Xpress Pro, Xpress, Xpress DV, Symphony, DS, Nitris and Newscutter; Discreet combustion, flint, flame, inferno, fire, smoke and burn; eyeon Software Digital Fusion; Quantel generationQ; and Media 100 844/X. Sapphire Plug-ins offer a comprehensive suite of tools and effects that can transform any film or video clip. They are resolution-independent, include multi-processor support for faster rendering, and run on Windows, Mac, Linux, and Irix. Effects in the package range from everyday tools such as Glows, EdgeRays, LensFlare, Glint, Blurs and RackDefocus, to more exotic effects like Lightning, FlysEye, JpegDamage, HalfTone and Textures.

About GenArts, Inc.
Based in Cambridge, Mass., GenArts, Inc. is a premier provider of digital visual effects plug-ins for the film and video industry. Introduced in 1996, Sapphire Plug-ins have become an industry standard for high-end visual effects creation at leading studios, broadcast and post production facilities around the world. They are widely recognized for their unrivaled quality and ease-of-use, and have been used extensively to create an array of feature films such as Spider-Man I and II, The Lord of the Rings, The Matrix trilogy Terminator 3, X-Men II, Daredevil, Star Wars-Episode I and II, Ice Age, Pearl Harbor, Final Fantasy, Dinosaur, Titanic, Armageddon, Planet of the Apes, Contact, Star Trek and Godzilla.

Additional GenArts product information can be found at


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Related Keywords:GenArts, Sapphire Plug-Ins, Apple, Motion, IBC, Avid, Xpress Pro, After Effects, Adobe, After Effects, Final Cut Pro, Shake, Discreet, combustion, Avid, compositing, Premiere, Media Composer Adrenaline, Media Composer, Xpress DV, Symphony, DS, Nitris, Newscutter, eyeon Software, Digital Fusion, Quantel, generationQ, Media 100, 844/X,


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