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GenArts Showcases Sapphire Plug-ins at DV Expo West

Company to demonstrate latest versions in the Plug-in Pavilion, booth # 617 (December 01, 2004)

At the upcoming DV Expo West, GenArts, Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industry, will be exhibiting its renowned Sapphire Plug-ins in the Plug-in Pavilion, booth number 617. The conference is taking place at the Los Angeles Convention Center December 8 through 10, 2004.

Visitors to the GenArts booth will be able to experience hands-on demos of Sapphire Plug-ins running on a wide range of products, including Adobe After Effects, Apple Final Cut Pro, Motion and Shake, Discreet combustion, and Avid Xpress Pro.

For further information, please visit the GenArts website at

About GenArts' Sapphire Plug-ins
Sapphire Plug-ins provide digital artists with a collection of over 175 state-of-the-art image processing and synthesis effects. They fully and seamlessly integrate into a number of editing and compositing systems including: Adobe After Effects and Premiere; Apple Final Cut Pro, Shake and Motion; Avid Media Composer Adrenaline, Media Composer, Xpress Pro, Xpress, Xpress DV, Symphony, DS, Nitris and Newscutter; Discreet combustion, flint, flame, inferno, fire, smoke and burn; eyeon Software Digital Fusion; Quantel generationQ; and Media 100 844/X. Sapphire Plug-ins offer a comprehensive suite of tools and effects that can transform any film or video clip. They are resolution-independent, include multi-processor support for faster rendering, and run on Windows, Mac, Linux, and Irix. Effects in the package range from everyday tools such as Glows, EdgeRays, LensFlare, Glint, Blurs and RackDefocus, to more exotic effects like Lightning, FlysEye, JpegDamage, HalfTone and Textures.

About GenArts, Inc.
Based in Cambridge, Mass., GenArts, Inc. is a premier provider of digital visual effects plug-ins for the film and video industry. Introduced in 1996, Sapphire Plug-ins have become an industry standard for high-end visual effects creation at leading studios, broadcast and post production facilities around the world. They are widely recognized for their unrivaled quality and ease-of-use, and have been used extensively to create an array of feature films such as Spider-Man I and II, The Lord of the Rings, The Matrix trilogy, Terminator 3, X-Men II, Daredevil, Star Wars-Episode I and II, Ice Age, Pearl Harbor, Final Fantasy, Dinosaur, Titanic, Armageddon, Planet of the Apes, Contact, Star Trek and Godzilla.

Additional GenArts product information can be found at


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Related Keywords:GenArts, Sapphire Plug-ins, DV Expo West, digital visual effects, visual effects, Adobe After Effects, Apple Final Cut Pro, Motion and Shake, Discreet combustion, Avid Xpress Pro, image processing,


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