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GenArts Launches New Sapphire Edge Video Effects Software for Videographers

Innovative Software Supports Apple Final Cut Pro Versions 6 and 7, FCP X, and Sony Vegas Pro 10 for $299 (June 28, 2011)

CAMBRIDGE, MA -- (Marketwire) -- 06/28/11 -- GenArts® Inc., the global leader in specialized visual effects (VFX) software for the media and advertising industries, today announced the launch of Sapphire Edge, the new VFX solution that enables videographers to get film-quality video effects quickly and easily. Key innovations include: a portfolio of pre-built looks, a Looks Browser to preview looks in real-time on the user's footage, and streamlined controls to fine-tune easily. Sapphire Edge is priced at $299 and initially supports Apple Final Cut Pro v6.0, v7.0, Apple Final Cut Pro X, and Sony Vegas Pro 10.

Powered by the same Sapphire engine that has delivered the highest quality looks for the film, television, and broadcast industries for the past 15 years, Sapphire Edge makes studio-quality looks accessible to videographers without the steep learning curve or need to compromise quality for cost. With Sapphire Edge, video creators can maximize both their productivity and creativity.

"Video is exploding and becoming the primary means of communication," said Katherine Hays, CEO of GenArts. "As more individuals and businesses use video to entertain, influence, and inform, they must deliver a minimum level of quality to be credible -- and the bar is high. Today's viewers expect to see the same quality on every screen, or they disengage and abandon. Until now, visual effects were largely the domain of media and advertising experts who relied on them to improve quality and engage viewers. With Sapphire Edge, we are thrilled to introduce a simple, intuitive solution that empowers every video creator to maximize the value of their video content," said Hays.

Only new Sapphire Edge lets video creators start with the look. Videographers can quickly browse 350+ pre-built looks and view on their own clip inside the native look and feel of their editing system. Sapphire Edge includes access to regular preset updates so looks stay fresh and relevant.


"The Sapphire Edge solution offers compelling visual effects features that work seamlessly with Vegas Pro 10," said Dave Chaimson, vice president of global marketing at Sony Creative Software. "Users can now utilize the new, intuitive 'Looks Browser' to help find the filters that work best for their footage without time-consuming searches."

GenArts' effects engine, Sapphire, powers the pre-built looks to ensure superior image quality and fast render speeds. Sapphire Edge's simplified user interface reduces the design complexity and helps videographers maximize the appeal and value of their content.

Sapphire Edge Feature Highlights:

  • Innovative, real-time visual Looks Browser
  • Over 350 pre-built looks
  • Easy-to-use design sliders
  • Affordably priced at $299
  • Available on Apple Final Cut Pro and Sony Vegas Pro

About GenArts®
GenArts, Inc. is the premier provider of specialized visual effects software for the film, broadcast, and video industries. more

About Sony Vegas™ Pro
Sony Vegas Pro software is ideal for digital video production, streaming content creation, broadcast production. more

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Katie Lyon
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