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Gefen Gears Worldclass Recording Facility in NYC

Extend editing equipment throughout his cavernous studio (December 14, 2005)

When J. Ralph, owner of The Rumor Mill, needed to extend editing equipment throughout his cavernous studio located in New York City's lower east side, he turned to Gefen.

Built in the 1800s, the one-time silent movie theater was abandoned until J. Ralph and Co. took it over. While location and ambience were perfect, the sprawling size presented a problem.

Ralph needed to span more than 30 feet to operate the studio's computer equipment, safely tucked away in the control room rack, from the HD workstation in the mixing suite.

Using the Gefen Dual Link DVI Booster, he was able to access the computers remotely through a 30-inch Apple Cinema Display while maintaining resolutions of 2560x1600.

The space-saving Booster can extend HD data up to 100 feet using an off-the-shelf DVI-DL cable, surpassing the 15-foot DVI distance specification, and providing total silence in the mixing suite.

"The Gefen Dual Link DVI Booster is a critical piece of behind-the-scenes equipment that performs a valuable role at The Rumor Mill," said Ralph, who just finished the  score and music supervision for the upcoming film directed by Paul Mcquigan, ?Lucky Number Slevin, taking place in NYC and starring Josh Hartnett, Morgan Freeman, Ben Kingsley, Lucy Liu, Bruce Willis and Stanley Tucci. 

About The Rumor Mill:
Founded in 2001 by J. Ralph, The Rumor Mill is a collective of recording artists specializing in the sonification and branding of highly distinctive aural landscapes, compositions and songs for the moving image. By integrating sound, lifestyle, art, and advertising into one seamless experience, The Rumor Mill consistently bridges the gap between groundbreaking "major label" releases and commercial underscores. Having garnered international critical acclaim from AICP, Clio, Cannes Lion, LIAA, and One Show, The Rumor Mill continues to contribute its musical concepts and production for recording artists, movies, television shows, video games, commercials and musical experiments from around the world. Visit for further information.

About Gefen:
A leader in the high definition digital domain, Gefen delivers advanced technologies with multi-platform extension, switching, distribution and conversion capabilities. Gefen equipment is utilized all over the world in professional AV/IT and consumer electronics/home theater environments. Their add-on hardware maximizes system functionality and enhances operability by enabling AV systems to go beyond their original functionalities. Solutions support an array of connectivity interfaces including HDMI, DVI, dual link DVI, HD-SDI, SDI, VGA, RCA, USB, Firewire and RS-232. A selection of high quality cabling is also available. Additional information may be found at

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Related Keywords:J. Ralph, The Rumor Mill, Gefen, Gefen Dual Link DVI Booster, 30-inch Apple Cinema Display


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